Responsibilities

• Model growth opportunities for our subscription products spanning paid and owned channels, creating prioritization frameworks to allocate resources efficiently.
• Partner with finance and product operations to apply investment frameworks to the CTV portfolio, ensuring marketing spend and growth goals are aligned with overall business objectives.
• Evaluate new bundling and pricing opportunities across the suite of YouTube subscriptions, partnering with business development, finance, and product.
• Lead the CTV strategic roadmap, synthesizing cross-functional inputs into a cohesive CTV narrative to drive investment prioritization and leadership decision-making.

Requirements

• Bachelor's degree or equivalent practical experience
• 4 years of experience in management consulting, corporate strategy, finance, or product marketing, with a focus on subscription business models, Lifetime Value (LTV)/Customer Acquisition Cost (CAC) modeling, and financial planning.
• Experience managing multiple cross-functional or cross-team projects.
• Experience conducting market research, competitive benchmarking, and business case development to inform distribution, content, or marketing investment decisions.

Preferred

• Experience utilizing AI productivity tools to solve complex, multi-layered problems and streamline business or development workflows.
• Experience in content marketing or sports marketing, consumer marketing, working with behavioral marketing data, and marketing analytics.
• Experience building a brand and product from scratch and ability to grow in ambiguity, where priorities and timelines may shift.
• Ability to translate complex data into actionable marketing strategies and creative insights.
• Passion for the Connected TV (CTV) landscape, subscription products, streaming television, and the YouTube ecosystem.
• Demonstrated success in driving subscription growth.