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DTCPG

Subscription & Lifecycle Marketing Manager ($35-$75/hr)

USA (Remote)

$35/hr – $75/hrMid Level3+ years expPart time

Posted 3 weeks ago

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Job Summary

Own retention and LTV growth through data-driven audits, roadmaps, and lifecycle design across web, offers, and retention channels.

  • Growth Analytics: Lead audits and surface root causes across traffic, conversion, AOV, churn, and lifecycle contribution.
  • Strategy & Roadmapping: Turn insights into 6–12 month plans with hypotheses, impact/effort, and success metrics.
  • Offer & Retention Design: Define subscription UX and lifecycle flows for Email/SMS aligned to LTV goals.

Job Description

  • Growth Analytics: Lead retention and LTV audits; surface root-cause findings across traffic, CR, AOV, opt-in, churn, and lifecycle contribution.
  • Strategy & Roadmapping: Translate audit results into 6–12 month roadmaps with hypotheses, impact/effort scores, business cases, and success metrics for web, offer, and lifecycle.
  • Offer & Retention Design: Recommend data-backed offer architecture and define site-wide subscription UX best practices; partner with teams to scope and support implementation; build lifecycle retention plans across Email and SMS.
  • Performance Steering: Own retention dashboards; set improvement targets, synthesize test results, and refine roadmaps; present concise monthly executive decks.
  • Client & Project Leadership: Act as day-to-day strategic lead, manage timelines and owners, coordinate cross-functional partners, and ensure initiatives ship on schedule.
DTCPG logo

DTCPG

DTCPG is a boutique lifetime value consulting agency that helps CPG brands build stronger customer relationships and higher recurring revenue. Leveraging deep expertise in subscription growth, retention, customer experience, and churn mitigation, we design tailored strategies that improve opt-in rates, increase AOV, and foster sustainable growth. Our approach blends strategic clarity with fast execution, delivering measurable results in weeks, not months.

Los Angeles, California, USA
2 employees (1 in marketing)
dtcpg.co

Traffic Signals

Monthly Visitors
1.5K
Traffic Source Mix
Search
4.5%
Direct
85.9%
Referral
3.9%
Social
4.5%
Paid
1%

Headcount Trend

Current headcount: ~2

Marketing Team

Marketing Team Size
1 (50% of company)
Marketing Roles Posted (Last 30 Days)
1