Responsibilities

• Lead and support delivery of marketing transformation engagements.
• Assess marketing strategies, capabilities, processes, and technology to identify performance improvement opportunities.
• Advise clients on campaign optimization, customer segmentation, personalization, analytics, AI, and automation.
• Develop marketing data strategies, measurement frameworks, and ROI approaches.
• Build strong client relationships and identify opportunities for additional value creation.
• Support business development activities, including proposals and RFP responses.
• Support firm development activities, establishing solutions that growth and drive our business internally and externally.
• Mentor junior team members and foster a collaborative, innovative team environment.
• Stay current on emerging trends in marketing, customer experience, technology, and AI.

Requirements

• Bachelor’s degree required; MBA preferred.
• 3-5+ years of experience in marketing consulting, strategic marketing, or related roles.
• Expertise in at least 2–3 areas such as segmentation, go-to-market strategy, marketing ROI, operating model design, cost optimization, brand strategy, customer data, or marketing technology.
• Proven ability to deliver in large and small project teams, manage stakeholders, and support business development efforts.
• Strong analytical, problem-solving, communication, and leadership skills.
• Willingness to travel ~50% domestically.

Preferred

• Management consulting background or experience within a Fortune 500 marketing organization or marketing agency.
• Strong understanding of digital strategy, business case development, agile organizations, and design systems.
• High-performing professionals who combine strategic thinking, strong execution, and collaborative leadership. Successful candidates are passionate about innovation, client impact, and driving transformational change.

Benefits

• We offer a comprehensive compensation and benefits package where you’ll be rewarded based on your performance and recognized for the value you bring to the business. The base salary range for this job in all geographic locations in the US is $97,300 to $178,300. The base salary range for New York City Metro Area, Washington State and California (excluding Sacramento) is $116,700 to $202,600.
• Join us in our team-led and leader-enabled hybrid model. Our expectation is for most people in external, client serving roles to work together in person 40-60% of the time over the course of an engagement, project or year.
• Under our flexible vacation policy, you’ll decide how much vacation time you need based on your own personal circumstances. You’ll also be granted time off for designated EY Paid Holidays, Winter/Summer breaks, Personal/Family Care, and other leaves of absence when needed to support your physical, financial, and emotional well-being.