Structured Data Senior Lead

Dallas, TX (On-site)

Salary Not AvailableSenior Level6+ years expFull time

Posted 3 months ago

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Job Summary

Drive structured data architecture and governance as a Senior Lead to power product-driven campaigns, personalization, and automation.

  • Own and evolve data frameworks for search, social, programmatic, and retail media.
  • Must-have: 6+ years in structured data or marketing data engineering.
  • Standout: Mentors juniors and partners with product/engineering on feed infrastructure.

Job Description

Responsibilities

  • As a Structured Data Senior Lead, you will architect and evolve structured data solutions that directly impact media performance, personalization, and automation.
  • Own and evolve structured data frameworks that support product-driven campaigns across search, social, programmatic, and retail media.
  • Translate business and media objectives into scalable data models, schemas, and transformation logic.
  • Identify and prioritize metadata enhancements that unlock measurable impact in match rates, impression quality, conversion performance, and automation inputs.
  • Elevate product feed practices from operational execution to strategic advantage—ensuring feeds are designed for performance, not just platform compliance.
  • Drive data augmentation and enrichment initiatives, including: Attribute expansion and optimization
  • Product clustering and categorization strategies
  • Integration of margin, inventory, or lifecycle data
  • Contextual tagging to support bidding and creative logic
  • Design structured data systems that anticipate automation and emerging “agentic commerce” use cases, such as AI-generated creative testing, automated product selection, and intelligent merchandising workflows.

Requirements

  • 6+ years of experience in structured data, product feeds, commerce data, or marketing data engineering.
  • Hands-on experience supporting product-driven campaigns (e.g., Google Shopping, Meta Catalog, retail media networks, dynamic creative).
  • Strong understanding of structured data logic, schema design, and transformation workflows.
  • SQL proficiency strongly recommended; comfort working with feed management systems and rule-based transformations.
  • The ability to translate business and media requirements into scalable data structures.
  • Experience driving metadata enhancements or data enrichment initiatives tied to measurable outcomes.
  • Familiarity with AI or automation applied to structured workflows, with sound judgment on where it adds real value.
  • Comfort operating independently on highly complex initiatives involving multiple stakeholders.
  • Strong communication skills and the ability to influence cross-functional partners without formal authority.
  • Experience mentoring or guiding junior team members in a collaborative, hands-on way.

Benefits

  • Professional Development : Take advantage of our learning and development programs, mentorship opportunities, and career advancement support.
  • Generous Time Off : Enjoy generous paid time off and holiday allowances to recharge and spend time with loved ones.
  • Parental Leave : We provide paid parental leave to support your family during important life events.
  • Retirement & Pension Plans : Plan for your future with competitive retirement or pension programs, including contribution matching.
  • Fertility and Family Support : Access fertility benefits for all team members and their spouses.
  • Healthcare : Coverage and support for everyday medical expenses and routine care, tailored by geography.
  • Pet Insurance : Protect your pet's health and your finances.
  • Lifestyle Spending Accounts : Enjoy 100% company-funded accounts to promote healthy habits and well-being.
  • Commuter Benefits : Access support for travel and commuting needs, where available.
  • Annual Bonus : All employees are eligible for an annual bonus.
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PMG

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PMG is a global independent marketing services and technology company that seeks to inspire people and brands that anything is possible. Driven by shared success, PMG brings together business strategy and transformation, creative, media, and insights, all powered by our proprietary marketing operating system, Alli.With 11 office hubs worldwide, including in Dallas, Austin, Dusseldorf, London, Brighton, and New York, our team is made up of 900 employees globally, and our work for brands like Apple, Nike, CKE Restaurants, Dropbox, Experian, Intuit TurboTax, Kohler, Sephora, Travelex, and Whole Foods has received top industry recognitions including Cannes Lions and Adweek Media Plan of the Year.PMG has grown through commitments to continuous improvement, business integrity, and cultivating dynamic relationships. We're proud to have been named Agency of the Year multiple times by Digiday, MediaPost, Adweek, Campaign US, and Ad Age; rank among Fast Company’s Best Workplaces for Innovators; and be the only company named to Ad Age’s Best Places to Work ten years in a row.

Founded in 2010
Dallas, Texas, USA
1.5K employees (304 in marketing)
59% recommend to a friend
82% CEO approval

Traffic Signals

Monthly Visitors
41.4K
Monthly Google Ads Budget
$7.4K
Traffic Source Mix
Search
38%
Direct
48.8%
Referral
9.4%
Social
2.6%
Paid
1.1%

Headcount Trend

Current headcount: ~1.6K

Marketing Team

Marketing Team Size
253 (16% of company)
Median Career Experience
9 years
Median Tenure
4.6 years

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