Strategy and Operations Associate, YouTube DemandGen

Boulder, CO (On-site)

$100K/yr – $142K/yrMid Level2+ years expFull time

Posted 9 days ago

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Job Summary

Own the DemandGen activation for ALCS aligned with GBO objectives, collaborating across GPS and cross-functional teams to drive programs, train sellers, and track progress toward annual goals.

Job Description

Responsibilities

  • Drive awareness, commercialization and activation of DemandGen across all ALCS anchored to key GBO business objectives and GTM Business Forecast Meetings (BFMs), Objectives and Key Results (OKRs), scaled Plays, Recommended Opportunities (rOpps) etc.
  • Collaborate on forums with sector-level video leads to ensure sector YouTube activation strategies are aligned to ALCS OKRs and BFMs, helping to track and report on progress towards annual goals, providing critical product updates and feedback programs.
  • Collaborate on training, events and author scaled communication to educate ALCS sellers on how to best activate new offerings with their customers.
  • Partner with Global Product Solutions (GPS) Leads (within GPS organization) and other cross-functional partners to drive future DemandGen product development, identify market-level feedback/product gaps, grow the communication efforts, define adoption OKRs, and establish value propositions.

Requirements

  • Bachelor's degree or equivalent practical experience.
  • 2 years of experience in a management consulting, sales operations, business strategy, investment banking, venture capital, or private equity role, or 1 year of experience with an advanced degree.

Preferred

  • Experience navigating ambiguity by distilling undefined issues into problem statements and exhibiting excellent judgment in challenging situations along with ability to own complex projects and datasets, manage project scoping, and drive operational excellence.
  • Experience driving a strategic narrative and influencing industry perception at major events and the ability to convey complex information verbally and in writing, establishing links between customer objectives and Google's business objectives.
  • Understanding of the customer and market landscape, and how brands leverage DemandGen.
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Google

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Mountain View, California, USA
325K employees (114,305 in marketing)

Traffic Signals

Monthly Visitors
83.9B
Monthly Google Ads Budget
$59.2M
Traffic Source Mix
Search
6.3%
Direct
87.6%
Referral
5.1%
Social
0.5%
Paid
0.2%

Headcount Trend

Current headcount: ~325.4K

Marketing Team

Marketing Team Size
100,288 (31% of company)
Median Career Experience
21 years
Median Tenure
7.1 years
Marketing Roles Posted (Last 30 Days)
24

Funding

Total Funding
$26.1M
Last Raise
$25M
Series Unknown, 27 years ago

Funding History

  • Jun 1999
    Series Unknown • $25M
  • Nov 1998
    Angel • $1M
  • Aug 1998
    Pre Seed • $100K

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