Strategy Manager, Post Sale (Influencer Marketing)

USA (On-site)

Salary Not AvailableSenior Level8+ years expFull time

Posted 3 months ago

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Job Summary

Drive strategic marketing leadership and RFP execution in influencer-focused campaigns, shaping cross‑functional collaboration and a scalable Strategy team.

  • Own integrated strategies for clients and oversee proposal development.
  • Must-have: 8+ years in marketing strategy and influencer marketing, with team experience.
  • Standout: Leadership scope: build, train, and coordinate Strategy across multiple projects.

Job Description

Responsibilities

  • Developing integrated strategies for potential and existing clients, collaborating with executives and senior leadership.
  • Overseeing proposal development: identifying gaps, refining structure and flow, streamlining content, and ensuring inclusion of key elements.
  • Developing and implementing methods and frameworks to enhance the team's strategic thinking and content creation.
  • Leading collaborative work sessions, synthesizing output, and presenting confidently internally and externally.
  • Translating data (qualitative and quantitative) into actionable strategies, identifying research gaps.
  • Ensuring internal alignment and rallying stakeholders behind strategic recommendations.
  • Providing strategic leadership, introducing relevant processes, tools, and training.
  • Leading creative brainstorms with stakeholders and clients.
  • Managing the Strategy team: including hiring, onboarding, training, workflow planning, project coordination (including RFPs), and day-to-day management.
  • Maintaining up-to-date proposal templates, asset banks, and a database of proposals and projects.

Requirements

  • Bachelor's degree/diploma in Communications, Marketing, PR, Business, or equivalent experience.
  • 8+ years of agency/in-house experience in marketing strategy, creative accounts, or influencer marketing (2-3 years specifically in influencer marketing preferred).
  • Experience developing creative strategies for RFPs/pitches and coordinating/ideating strategic campaigns across internal/client/partner teams.
  • 2+ years of team and project management experience.
  • Proven ability to conduct quantitative/qualitative research, analyze data, and translate insights into actionable strategies across various digital channels (omnichannel experience preferred).
  • Excellent communication (written, verbal, presentation), interpersonal, and organizational skills, with the ability to work under pressure and meet tight deadlines; proficiency in Google Workspace and Microsoft Office.

Preferred

  • omnichannel experience preferred
Viral Nation Inc. logo

Viral Nation Inc.

Viral Nation is a global leader in social media innovation, uniting powerful marketing services, proprietary technology, and creator representation. Founded in 2014, we’ve evolved to fuel cultural resonance and predictable growth for brands through a social-first approach. Our belief that creators and social communities are the new media of today and tomorrow steers our world-class services, which include influencer marketing, community management, social content production, social strategy, and our talent representation agency. Our creator intelligence technology, CreatorOS, and AI-powered brand safety solution, Secure, allow us to maximize creator partnerships while safeguarding brand reputation. To learn how we’re redefining the ways brands engage and thrive in an ever-evolving digital world, please visit www.viralnation.com

Founded in 2014
New York, New York, USA
480 employees (137 in marketing)

Traffic Signals

Monthly Visitors
62.9K
Monthly Google Ads Budget
$277
Traffic Source Mix
Search
47.4%
Direct
40.3%
Referral
9.2%
Social
1.9%
Paid
1.1%

Headcount Trend

Current headcount: ~490

Marketing Team

Marketing Team Size
116 (24% of company)
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$197.9M
Last Raise
$197.9M
Private Equity, 4 years ago

Funding History

  • Apr 2022
    Private Equity • $197.9M

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