Kepler Group

Strategy & Activation Manager, Amazon Ads

Baltimore, MD (Hybrid)

$95K/yr – $116K/yrSenior Level3+ years expFull time

Posted 3 months ago

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Job Summary

Drive retail media strategy and leadership for Amazon ads and Criteo activations while managing a team and translating client goals into scalable platform tactics.

  • Own campaign strategy across Amazon Sponsored Ads, DSP, and Criteo activations.
  • Must-have: 3–5+ years in retail media with hands-on execution and team leadership.
  • Standout: Experience managing large product catalogs and codifying optimization playbooks.

Job Description

Responsibilities
  • Act as the subject matter expert and escalation point for retail media within the ecommerce team for senior client contacts
  • Manage 3–5 Strategy & Activation Analysts & Senior Analysts
  • Lead campaign strategy and execution across Amazon Sponsored Ads and Amazon DSP
  • Utilize and oversee activation in Criteo (required) for campaigns across supported retailers
  • Provide input and guidance around campaign design, testing frameworks, and innovation opportunities
  • Collaborate with the Data Strategy team to support reporting, deep-dive analyses, and actionable insights
  • Partner with the broader team to understand client goals, translate them into platform strategies, and communicate powerful insights
  • Codify and share best practices, retail media POVs, and optimization frameworks across teams
Requirements
  • 3–5+ years of experience in retail media, including hands-on execution in Amazon Sponsored Ads & DSP
  • Experience managing and developing a team of 2+ direct reports
  • Experience managing large product catalogs (ASIN or item-level management)
Preferred
  • Hands-on experience activating retail media through Criteo
  • Familiarity with Pacvue, Skai, or similar tools
  • Strong analytical skills and comfort with MS Excel, data analysis and internet technologies
  • Dynamic communication & presentation skills
Benefits
  • Healthcare/Dental/Vision
  • Unlimited PTO
  • 401k Contributions
  • $75/mo Wellness Stipend
  • $100/mo Mobile Phone Stipend
  • $50/mo Internet Stipend
  • $500/yr Annual Learning Stipend
  • $2,000/yr Annual Tuition Stipend
  • One-time $200 New Hire Home Office Equipment Stipend
  • Parental Leave - 16 week primary caregiver / 6 week secondary caregiver leave

Marketing Team

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