Strategy & Activation Manager, Amazon Ads at Kepler Group | Baltimore, MD | $95K/yr – $116K/yr

Strategy & Activation Manager, Amazon Ads

Baltimore, MD (Hybrid)

$95K/yr – $116K/yrSenior Level3+ years expFull time

Posted 5 months ago

Job Summary

Drive retail media strategy and leadership for Amazon ads and Criteo activations while managing a team and translating client goals into scalable platform tactics.

Own campaign strategy across Amazon Sponsored Ads, DSP, and Criteo activations.
Must-have: 3–5+ years in retail media with hands-on execution and team leadership.
Standout: Experience managing large product catalogs and codifying optimization playbooks.

Job Description

Responsibilities

Act as the subject matter expert and escalation point for retail media within the ecommerce team for senior client contacts
Manage 3–5 Strategy & Activation Analysts & Senior Analysts
Lead campaign strategy and execution across Amazon Sponsored Ads and Amazon DSP
Utilize and oversee activation in Criteo (required) for campaigns across supported retailers
Provide input and guidance around campaign design, testing frameworks, and innovation opportunities
Collaborate with the Data Strategy team to support reporting, deep-dive analyses, and actionable insights
Partner with the broader team to understand client goals, translate them into platform strategies, and communicate powerful insights
Codify and share best practices, retail media POVs, and optimization frameworks across teams

Requirements

3–5+ years of experience in retail media, including hands-on execution in Amazon Sponsored Ads & DSP
Experience managing and developing a team of 2+ direct reports
Experience managing large product catalogs (ASIN or item-level management)

Preferred

Hands-on experience activating retail media through Criteo
Familiarity with Pacvue, Skai, or similar tools
Strong analytical skills and comfort with MS Excel, data analysis and internet technologies
Dynamic communication & presentation skills

Benefits