Responsibilities

• Deliver ongoing thought leadership to internal teams and clients by identifying challenges and developing strategic solutions
• Develop insight-driven briefs that include inspiration, creative direction, and feedback, and translate strategy into effective social creative
• Build a strong understanding of the client’s industry and category, forming a clear point of view through trend audits, cultural insights, and social content trends
• Support community engagement across social channels, including audience interaction and moderation
• Partner closely with creative teams to push ideas forward and ensure work aligns with strategic objectives
• Serve as a primary point of contact for day-to-day client communication on assigned workstreams
• Analyze social and audience data to uncover insights and inform content strategy and performance optimization
• Identify actionable insights from social and audience data and apply them to inform strategy and creative direction
• Manage timelines and coordinate with creators and internal teams to ensure work moves efficiently from brief through execution

Requirements

• Minimum 3 years of relevant experience
• Bachelor’s degree in Advertising, Marketing, or a related field required; equivalent relevant experience accepted in lieu of degree
• Deep expertise in and passion for social media and digital culture
• Strong understanding of internet culture and emerging trends, with the ability to apply them to brand strategy
• Agency experience required
• Experience supporting day-to-day client relationships and owning areas of business
• Experience working with social analytics, audience insights, platform-native insights and third-party tools like Sprinklr, Sprout, YouGov, YouScan etc. to help with social content analysis, content optimizations and strategy/brief development