Own paid social strategy and testing across Meta, YouTube, TikTok, and emerging platforms, with a bias toward AI/automation-enabled optimization.

• Develop advertising strategies across paid media channels including Meta, YouTube, Snapchat, TikTok, and emerging platforms.
• Analyze campaign performance data to identify trends, opportunities, and actionable insights.
• Translate complex data into compelling narratives and strategic recommendations for clients and internal teams.
• Leverage automation tools, AI platforms, and workflow systems to improve reporting, optimization, creative testing, and campaign management.
• Build and manage structured testing frameworks to continuously improve campaign performance.
• Write clear, persuasive campaign briefs, strategic recommendations, reporting summaries, and client-facing communications.
• Stay ahead of industry trends, platform updates, consumer behavior shifts, and emerging AI capabilities in advertising.
• Partner with creative, analytics, and media buying teams to align strategy with execution.

Requirements

• 2-5 years in-house or top-tier agency experience with a proven track record of executing performance creative strategy across paid social channels.
• Paid social experience, not only organic social.
• Strong interest in AI, automation, and the evolving advertising technology landscape.
• Naturally curious mindset with a proactive approach to experimentation and problem-solving.
• A trusted partner for our clients who can guide them with paid social strategies that help them achieve their marketing and business goals.
• Expertise of the digital landscape and knowledge of platform-specific best practices on Meta, YouTube, TikTok and additional/emerging platforms.
• Proven analytical ability - you can digest data and turn insights into actionable creative strategy that drives growth.
• Comfortable operating across spreadsheets and storyboards and enjoy using data to tell a story.
• Understanding of media buying best practices across social channels.
• Experience creating and implementing long-term testing and optimization practices.

Benefits

• Excellent, full coverage medical, dental, and vision insurance - more about our coverage here!
• Generous PTO and 15 company-wide holidays
• 401k with company contribution
• Paid parental leave
• Work-life balance with an emphasis on personal well-being
• Career growth in a disruptor space & entrepreneurial opportunities within the Monks network
• A globally diverse & inclusive culture with employee resource groups such as S4 Melanin, Pride.Monks, Cultura.Monks, and more!
• Authentic commitment to DEI efforts and sustainable growth. (Why Sir Martin Sorrell signed The Climate Pledge here!)
• This role is subject to our Return to Office (RTO) policy.
• If you reside within a commutable distance of one of our office locations, you will be expected to work from the office a set number of days per week.