Responsibilities

• Conduct research and discovery to uncover cultural insights, social trends, platform shifts, and audience behaviors that inform social and creator strategies.
• Perform competitive and social analysis to identify provocative whitespace opportunities.
• Contribute to strategy deliverables including social strategy, creative briefs, campaign plans, and communications frameworks.
• Partner with creative and account teams to help shape the strategic direction of campaigns and content ideas.
• Build decks and campaign narratives that clearly communicate insights and strategy.
• Track trends across platforms, creators, and communities, and bring fresh inspiration to the team.
• Support brainstorms, workshops, and creative sessions with relevant cultural and audience inputs.
• Stay in tune with emerging behaviors, platforms, creators, and tools that are reshaping culture and marketing.
• Support new business efforts through research, insights, and cultural exploration.
• Contribute to Blue Hour POVs, trend briefings, and social content that reflects what’s happening in culture and on platforms.

Requirements

• You’ve got at least 2 years agency experience in a strategy or planning role.
• You’re deeply plugged into social media, internet culture, and online communities, but can ELI5 in a way that’s compelling and approachable for any type of audience.
• You’re a social and advertising nerd with an impressive Substack following list.
• You’re curious about why trends happen, not just what’s trending.
• You’re a strong writer and sharp thinker who can turn observations into insights
• You’re organized, collaborative, and comfortable juggling multiple projects at once.
• You’re eager to learn, grow, and develop your strategic voice and can ‘figure it out.’
• You’ve become the go-to-source for co-workers who want to understand internet culture.
• - Familiarity with strategy and insight frameworks, and how to apply them in real-world briefs.
• - Proven experience conducting in-depth research and developing actionable insights.
• - Solid deck writing and presentation skills, with comfort pitching internally and contributing to client-facing materials.
• - Familiarity with research tools and social analytics tools (Helixa, Tubular, MRI, etc.)
• - Comfort contributing to new business efforts and client-facing presentations.

Preferred

• Familiarity with emerging creators, formats, and communities that can inspire new strategic approaches.

Benefits

• a discretionary bonus and a variety of benefits including health insurance coverage, life and disability insurance, retirement savings plans, company paid holidays and unlimited paid time off (PTO), mental health and wellness resources, pet insurance, childcare resources, identity theft insurance, fertility assistance programs, and fitness reimbursement.