Strategic Planner at Saatchi US | El Segundo, CA | $78K/yr – $83K/yr

Saatchi US

Strategic Planner

El Segundo, CA (On-site)

$78K/yr – $83K/yrMid Level3+ years expFull time

Posted 2 months ago

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Job Summary

Translate data, research, and culture into actionable strategy, leading workshops and synthesis with creative and client teams to surface trend-driven opportunities.

Turn consumer research and cultural observations into clear insights that guide briefs and campaigns.
Lead and participate in workshops, IDIs, and research projects to surface high-impact takeaways.
Partner with creative, account, and data teams to bring audience signals to life and drive brand impact.

Job Description

Responsibilities

Gather and synthesize data, research, and observation into insight
Write creative briefs that are clear, concise, and inspiring
Stay up-to-date on cultural and consumer trends (and inspire the rest of the agency and clients with it too)
Proactively track and share emerging cultural moments, trends, and behaviors that could unlock new creative or strategic opportunities
Be a trusted partner to creative and account teams
Work closely with data teams to understand consumer data and how it applies to our business.
Create/manage project presentations for working team
Set up regroups for working team and distribute work for review/feedback when necessary (this includes proactive coordination of T2 partners, too)
Lead the charge in observing and organizing the details of research and workshops. Observe all IDIs/focus groups. Participate in the moderation of workshops. Take the lead in gathering and synthesizing notes + identifying interesting insights and takeaways/outcomes.
Participate in and sometimes lead research projects related to client’s business
Ability and willingness to travel as required

Requirements

Ideally has 2-3 years of strategic/account planning experience (or other transferable experience with relevant skill sets (i.e., journalism, sociology, brand building, etc.))
Have an opinion and be willing to listen to others’ opinions.
Must have experience supporting the development of strategy with teams
Must have strong presentation skills and be able to develop presentation materials that are clear & concise
Must be a self-starter and demonstrate strong attention to detail
Innate curiosity to want to understand culture, people and what makes them tick
Demonstrated habit of staying plugged into culture – whether through social platforms, media, communities, or personal passions – and an ability to connect what's happening in the world to what matters for brands
Good creative instinct – ability to identify a good idea and what will inspire good ideas
Creative problem-solving skills
Ability to bring audiences and strategies to life in compelling ways
Must have excellent verbal and written communication skills and be a confident writer
Must have experience analyzing and interpreting quantitative and qualitative research
Must understand both quantitative and qualitative methodologies

Benefits

Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

Saatchi US

We Are Saatchi. We’re a crowd of curious thinkers, leaders, and doers. We’re dog-lovers, beach-walkers, deep-fried devotees and boundary-pushers. We firmly believe that with a childish sense of wonder, the most cutting-edge technology and an openness to embrace the new, we can imagine the impossible and prove it is totally within our reach. With offices in Dallas, Los Angeles, and New York we are brought together by a passion for creating unparalleled strategies, unexpected breakthrough ideas, and exceptional advertising.

El Segundo, California, USA

www.wearesaatchi.com