Strategic Marketing Specialist

USA (Remote)

$101K/yr – $161K/yrMid Level8+ years expFull time

Posted 5 weeks ago

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Job Summary

Own the market-facing engineered professional products demand engine and input to strategy, with targets on margins and Net Promoter Score, and be the voice of the customer inside ABB to enable launches.

  • Drive demand generation and strategy input to fuel growth in line with plan.
  • Build customer relationships, ensure service levels, and heighten sales efficiency across product lines.
  • Elevate market opportunities and lead product launches with customer insights guiding decisions.

Job Description

Responsibilities

  • Generating demand in the market to create growth in line with strategy, and providing input to strategy
  • Ensuring targets such as margins, cash flow and Net Promoter Score are achieved through oversight and specifying improvement actions
  • Implementing a customer-focused attitude, raising awareness of market opportunities, and ensuring appropriate action is taken
  • Building and maintaining relationships with customers to ensure satisfaction and developing new customers to generate growth.
  • Strengthening customers’ perception of a division that is easy to do business with and being the voice of the customer internally.
  • Identifying opportunities to drive marketing and sales in the domestic market, including product launches
  • Driving sales efficiency and effectiveness, and ensuring balanced growth through all product lines, product groups and business areas
  • Ensuring that agreed service levels are maintained through efficient business and support functions in back-end sales, as well as shared platforms

Requirements

  • A bachelor’s degree in marketing, business administration or related technical field (engineering, statistics, etc.)
  • 8+ years of experience in sales and/or marketing with relevant knowledge and experience with engineered products for professional applications
  • Sound knowledge of marketing methods and strategies (product literature, advertising, market research, voice of customer, etc.) to drive demand in commercial and industrial markets
  • Experience creating, implementing, and measuring digital marketing campaigns, including tracking and analytics
  • A solution-focused approach and strong written and spoken communication skills
  • Candidates must already possess authorization to work for ABB in the US

Benefits

  • Health, Life & Disability – Choice between two medical plan options: A PPO plan called the Copay Plan OR a High Deductible Health Plan (with a Health Savings Account) called the High Deductible Plan.
  • Vision benefit
  • Company paid life insurance (2X base pay)
  • Company paid AD&D (1X base pay)
  • Voluntary life and AD&D – 100% employee paid up to maximums
  • Short Term Disability – up to 26 weeks – Company paid
  • Long Term Disability – 60% of pay – Company paid. Ability to “buy-up” to 66 2/3% of pay.
  • Paid Parental Leave
  • Employee Assistance Program
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ABB

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ABB is a technology leader in electrification and automation, enabling a more sustainable and resource-efficient future. The company’s solutions connect engineering know-how and software to optimize how things are manufactured, moved, powered and operated. Building on over 140 years of excellence, ABB’s more than 110,000 employees are committed to driving innovations that accelerate industrial transformation. www.abb.comPrivacy notice & house rules: https://social.abb/social-media-informationBefore applying for a job at ABB, please read our Fraud Warning: https://careers.abb/global/en/fraud-warning

Founded in 2010
Zurich, Zurich, CHE
128K employees (5,146 in marketing)
82% recommend to a friend
89% CEO approval

Headcount Trend

Current headcount: ~128.3K

Marketing Team

Marketing Team Size
3,783 (3% of company)
Median Career Experience
18 years
Median Tenure
8.2 years
Marketing Roles Posted (Last 30 Days)
3

Funding

Total Funding
$548.6M
Last Raise
$545.9M
Post IPO Debt, 2 years ago

Funding History

  • Nov 2023
    Post IPO Debt • $545.9M
  • Sep 2013
    Grant • $2.7M

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