Strategic Marketing Lead, K12 Schools (Onsite or Remote) at Follett Content Solutions LLC | McHenry, IL | $110K/yr – $130K/yr

Follett Content Solutions LLC

Strategic Marketing Lead, K12 Schools (Onsite or Remote)

McHenry, IL (Hybrid)

$110K/yr – $130K/yrSenior Level10+ years expFull time

Posted 4 months ago

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Job Summary

Lead strategic marketing for K12-focused Follett Content Solutions, aligning product, demand, and brand to drive growth and retention.

Own cross-channel campaigns and GTM planning across product launches.
Must-have: 10+ years in strategic marketing in education or related sectors.
Standout: Deep cross-functional collaboration with Product, Sales, and CS and data-driven insights.

Job Description

Responsibilities

Strategic Marketing Leadership
Develop and implement comprehensive marketing strategies for K12, driving growth, engagement, and retention.
Partner with business leadership to align marketing plans to overall company goals, market trends, and customer needs.
Partner with product management to shape product roadmaps based on customer and market insights.
In partnership with Product, lead positioning, messaging, and go-to-market strategy for key products, services, and brand initiatives.
Champion a unified brand identity while tailoring communications and campaigns to the unique priorities of each ICP/target persona.
Partner closely with Product Management, Corporate Marketing, Demand Generation, Sales, and Customer Success to ensure cohesive storytelling and market alignment.
Serve as main point of contact for all marketing-related inquiries.
Prepare presentations, when requested, that highlight marketing plans, actions, outcomes, etc.
Market and Customer Insights
In partnership with Product Management, serve as company expert on K12 — funding, competitive landscape, customer challenges, etc.
Stay current on trends in education, libraries, literacy, and publishing to inform strategy and uncover growth opportunities.
Use data and market research to understand customer behaviors, persona challenges, and decision-making.
Gather feedback from customers, sales, and partners to continuously refine messaging and product-market fit.
Translate insights into actionable marketing strategies and differentiated positioning.
Go-To-Market Planning and Execution
Champion development of marketing campaigns that drive awareness, demand, and loyalty across channels (email, web, events, social, PR, etc.).
Collaborate closely with demand/lead generation, creative, and communications teams to optimally execute campaigns.
Lead the creation of launch plans for new products, services, and features.
Direct thought leadership and storytelling initiatives that reinforce the company’s role as a trusted partner to K12 schools, etc.? (kept as in text) false placeholder removed?
| Ensure consistency of customer experience through all asset development.

Follett Content Solutions LLC

For librarians, we can help you build a diverse collection of print and digital resources that support every student. For teachers, we provide the tools needed to shape the next generation of leaders, from books and materials to professional development resources.Follett Content Solutions is the largest provider of educational materials to PreK-12 libraries, classrooms, learning centers and school districts in the United States, and a major supplier to educational institutions worldwide. Follett distributes textbooks, supplemental books, hands-on learning resources, audiovisual materials and digital resources through Titlewave, the most powerful online collection development and curriculum support tool for school libraries, librarians, and educators.

McHenry, Illinois, USA

165 employees (18 in marketing)

www.follettcontent.com