Strategic Marketing and Business Communications Specialist at Eaton Corporation | Raleigh, NC | $113K/yr – $165K/yr

Eaton Corporation

Strategic Marketing and Business Communications Specialist

Raleigh, NC (Remote)

$113K/yr – $165K/yrMid Level7+ years expFull time

Posted 4 weeks ago

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Job Summary

Own end-to-end marketing for software and integrated hardware/software/services, turning insights into actionable campaigns that drive awareness and revenue.

Market and VoC: synthesize market trends and customer feedback into strategic recommendations that guide product messaging and campaign plans.
Cross-functional execution: align with sales, PMMs, and events to deliver cohesive collateral, presentations, and events that move the needle on end-to-end solutions.
Messaging discipline: own internal and external communications for digital and in-person programs, ensuring consistent brand voice and impact across channels.

Job Description

Create and implement comprehensive marketing plans to drive awareness and revenue growth for both the software product portfolio and end-to-end solutions consisting of hardware/software/services. Work closely with sales, offering management, and other marketing teams to ensure cohesive and effective marketing efforts.
Manage the production of internal and external presentations, product collateral, product positioning, and tradeshow materials; ensure brand consistency and timely delivery. Monitor and analyze the performance of marketing initiatives, using data to make informed decisions and optimize strategies.
Partner with other marketing teams, plan and execute trade shows and customer events focused on end-to-end solutions to drive customer intimacy and revenue impact.
Partner with Offer Managers, define and execute the VoC process, activities, and feedback loops to capture actionable insights; translate findings into strategic recommendations.
Lead thorough market analysis efforts to identify trends, opportunities, and competitive landscape; translate findings into strategic recommendations.
Partner with other marketing teams and offer management, define structure and oversee analyst inquiries/outreach across all relevant segments to ensure consistent brand messaging.
Deliver high-impact collateral and educational content (e.g. use case videos, customer case studies, end-to-end solutions) to drive internal awareness and commercial success.
Lead digital and solutions internal messaging strategy, including Viva Engage posts and strategic initiative communications.

Eaton Corporation

Eaton is an intelligent power management company dedicated to improving the quality of life and protecting the environment for people everywhere. We are guided by our commitment to do business right, to operate sustainably and to help our customers manage power ─ today and well into the future. By capitalizing on the global growth trends of electrification and digitalization, we’re accelerating the planet’s transition to renewable energy and helping to solve the world’s most urgent power management challenges. Eaton is an Equal Opportunity Employer. Eaton is committed to ensuring equal employment opportunities for all job applicants and employees. Employment decisions are based upon job-related reasons regardless of an applicant's race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, marital status, genetic information, protected veteran status, or any other status protected by law.

Founded in 1952

Dublin, Ireland, IE

53K employees (1,941 in marketing)

www.eaton.com