Strategic Insights & Analytics Manager

New York City, NY (Hybrid)

$90K/yr – $110K/yrSenior Level5+ years expFull time

Posted 8 days ago

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Job Summary

Own and translate data-driven insights to influence communications planning and business decisions, leading strategic analysis across media, audience, and market intelligence.

Job Description

Responsibilities

  • As a trusted strategic partner, you'll use data, research and intelligence to influence communications planning and business decision-making.
  • Lead strategic analysis across media, digital, audience, competitor and market intelligence.
  • Identify emerging trends, risks and opportunities that shape communications strategy.
  • Translate complex research and datasets into clear, actionable recommendations.
  • Conduct deep-dive audience, competitor and market analysis to uncover valuable insights.
  • Connect information from multiple data sources to build a complete picture of the communications landscape.
  • Develop measurement frameworks that link communications activity to meaningful business outcomes.
  • Analyse campaign performance across earned, owned and social channels, identifying opportunities for optimisation.
  • Produce insight-led reports and presentations that go beyond reporting metrics to explain what matters and why.
  • Partner with client teams to integrate analytics into communications planning and strategic decision making.

Requirements

  • 4 - 5+ years' experience in strategic insights, communications analytics, media intelligence, research or a similar role.
  • Strong commercial understanding of how communications supports broader business objectives.
  • The ability to turn complex data into simple, compelling stories and strategic recommendations.
  • Experience working with media monitoring, social listening and audience intelligence platforms such as Meltwater, Brandwatch, Talkwalker, Muck Rack, Agility, QUID or GWI.
  • Experience using Google Analytics and data visualisation tools such as Tableau or Looker Studio.
  • Strong Excel and PowerPoint skills with experience creating client-ready presentations and data visualisations.
  • Experience incorporating Generative AI into research, analysis or insight development.
  • Excellent communication and presentation skills.
  • Confidence working directly with clients and senior stakeholders.
  • Strong organisational skills with the ability to manage multiple projects simultaneously.

Preferred

  • Agency experience within PR, communications, media or marketing (preferred)
  • Experience incorporating Generative AI into research, analysis or insight development.

Benefits

  • Flexibility – We understand that life doesn’t always fit around the 9-5; and that work/life integration is crucial. We expect our team members to be in the office at least once per week on “Anchor Days” and as needed, dictated by business, team or client needs.
  • Great Benefits – Strong benefits package includes paid time off, holidays, sick leave, cultural celebration days off, paid time off for community involvement, medical, dental and vision insurance, disability and life insurance, 401K match and a paid 6-week sabbatical after every 4 years of continuous employment. Hotwire offers a variety of bonus opportunities including business development, annual company bonuses and referral bonuses. Additional benefits include wellness allowance, internet, and phone reimbursement.
  • Well-being allowance or private healthcare.
  • Freedom and support to be limitless within the business.
  • Sponsored sabbatical after 4 years of service.
  • A connected, courageous, and friendly team creating adventurous work while having fun.
  • An exciting and rewarding long-term career with constant challenges and fresh opportunities.
  • Global reach within our offices.
  • Fantastic benefits, including early finish Fridays, 25 days’ holiday, and great team socials.
  • Thoughtful Working approach, encouraging optimal working methods for clients, the team, and ourselves.
Hotwire logo

Hotwire

Hotwire is a global technology communications, branding, and marketing consultancy. For over twenty years, we have created positive results for ambitious companies by igniting curiosity. Working across 15 offices in 11 countries, we help clients grow their reputation, relationships, and revenue using our 400+ team’s range of experience and expertise with all aspects of communications, branding, and digital marketing. At the heart of Hotwire is our belief that by working with us, you can achieve limitless success.2023 PRNews Agency Elite Top 1002023/2022 Ragan’s Top Place to Work2022 The Drum for PR Awards 2022: DEI&I Company of the Year2021 SABRE EMEA Technology Consultancy of the Year 2020 PRovoke Global Technology Agency of the Year

Founded in 2000
San Francisco, California, USA
391 employees (62 in marketing)

Traffic Signals

Monthly Visitors
17.6K
Traffic Source Mix
Search
38.7%
Direct
43.8%
Referral
10.5%
Social
5%
Paid
1.3%

Headcount Trend

Current headcount: ~392

Marketing Team

Marketing Team Size
52 (13% of company)
Median Career Experience
8 years
Median Tenure
5.5 years
Marketing Roles Posted (Last 30 Days)
2

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