Strategic GTM Lead

Los Angeles, CA (Remote)

$194K/yr – $252K/yrSenior Level5+ years expFull time

Posted 4 months ago

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Job Summary

Drive Omnichannel GTM and revenue for AfterShip, owning ICP, partnerships, and cross-functional growth in a global, remote-friendly setup.

  • Own Omnichannel revenue targets and GTM motions with cross-functional teams.
  • Must-have: 5+ years in B2B SaaS GTM or growth roles, ideally in eCommerce.
  • Standout: Mandarin proficiency and experience leading remote, distributed teams.

Job Description

Responsibilities

  • Define the ideal customer profile (ICP), buyer personas, and core use cases for the Omnichannel product.
  • Build and execute a repeatable go-to-market motion from pipeline generation through deal close and expansion.
  • Own and drive Omnichannel revenue targets in partnership with Sales leadership.
  • Support strategic customer opportunities and develop cross-sell and expansion plays across AfterShip’s product suite.
  • Establish clear KPIs, operating cadence, and performance tracking for the Omnichannel business.
  • Collaborate cross-functionally with Product, Sales, Customer Success, Support, Enablement, Partnerships, and Solutions Architects to execute growth initiatives.
  • Create structured field-to-product feedback loops to influence roadmap priorities and improve product scalability.
  • Serve as the GTM lead for the TikTok Shop partnership and strengthen AfterShip’s position within the commerce ecosystem.
  • Identify market opportunities, competitive risks, and churn signals to proactively guide strategy.
  • Lead and develop a small Omnichannel team, setting clear goals tied to revenue growth and product-market fit.

Requirements

  • 5+ years of experience in B2B SaaS go-to-market, partnerships, or growth roles, ideally in eCommerce or platform ecosystems.
  • Proven experience launching new products or business lines and building scalable revenue motions.
  • Strong business acumen with experience in pipeline analysis, forecasting, and data-driven decision making.
  • Comfortable working closely with technical teams and discussing integrations, APIs, and ecommerce workflows.
  • Demonstrated ability to lead cross-functional initiatives and align stakeholders across multiple teams.
  • Excellent communication skills and executive presence with the ability to influence internal and external partners.
  • Strategic thinker who can balance long-term vision with hands-on execution in a fast-moving environment.
  • Experience working in remote, globally distributed SaaS teams.
  • Mandarin language proficiency required to support ecosystem partnerships and cross-regional collaboration.

    Benefits

    • Great Place to Work Certified: We’ve been recognized for our inclusive, values-driven culture that celebrates diversity and collaboration.
    • Innovative & Inclusive Culture: Started by our software engineer-turned-CEO, AfterShip is built on curiosity, creativity, and collaboration. We’re a passionate, global team of problem solvers who put egos aside to innovate together. We take immense pride in fostering a culture that’s inclusive, which has allowed us to surround ourselves with the industry's most talented professionals.
    • Ambitious Mission with Real Impact: Join us in transforming eCommerce by making buying and selling easier for everyone. It’s one of the most dynamic spaces in tech, with limitless opportunities to innovate and grow.
    • Thrive & Grow: There’s no ceiling to what you can achieve or learn here. We’re committed to empowering your career while advancing together as a company.
    • Flexible Work Setup : We’re a remote-first team, meaning by default that employees work from home or on a hybrid-flexible basis in our hub locations (i.e., Toronto, Austin, Barcelona). You’re empowered to choose a work setup that works best for you and your team. With flexible hours depending on your time zone, you’ll be able to have a schedule that fits your working style and the requirements of your role.
    • Perks: - Competitive compensation
    • - Remote-first/hybrid-flexible work setups
    • - Healthcare coverage offered from day 1
    • - Retirement plans including company match
    • - Unlimited PTO
    • - Annual learning & wellness benefit
    • - Monthly book perk
    • - Career progression & professional development
    • - In-office lunch and commuter benefits for those located in our hub locations
    AfterShip logo

    AfterShip

    4.2 Glassdoor

    Founded in 2012, AfterShip’s customer experience platform sparks loyalty and engagement for global eCommerce brands and retailers.Offering a full suite of software covering the entire customer journey—from email automation, SMS marketing, and product reviews to shipment tracking, returns management, predictive delivery estimates, and multi-carrier shipping—AfterShip helps brands enhance the customer experience at every step.With 17,000+ customers, AfterShip is used by iconic brands, including TOMS, Kylie Cosmetics, Gymshark, DIME Beauty, and Harry’s. Recognized as a Retail Technology Power Player by Business Insider, AfterShip integrates with 1,000+ carriers worldwide and empowers top retailers and Fortune 500 companies to drive additional revenue, reduce operational costs, and improve CX. Learn more at aftership.com.

    Founded in 2012
    Singapore, SGP
    353 employees (29 in marketing)
    84% recommend to a friend
    96% CEO approval

    Traffic Signals

    Monthly Visitors
    10.1M
    Monthly Google Ads Budget
    $173.3K
    Traffic Source Mix
    Search
    19.7%
    Direct
    67.7%
    Referral
    11.5%
    Social
    0.3%
    Paid
    0.6%

    Headcount Trend

    Current headcount: ~358

    Marketing Team

    Marketing Team Size
    17 (5% of company)
    Median Career Experience
    12 years
    Median Tenure
    3.9 years
    Marketing Roles Posted (Last 30 Days)
    2

    Funding

    Total Funding
    $69M
    Last Raise
    $66M
    Series B, 5 years ago

    Funding History

    • Apr 2021
      Series B • $66M
    • Jun 2019
      Series A • $2M
    • May 2014
      Series A • $1M

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