Responsibilities

• Develop and implement a comprehensive content marketing strategy with focus on free, paid, and gated assets.
• Work to produce engaging and on-brand content that helps convert readers into new lead opportunities, brand champions, and sales using a diverse mix of written, visual, audio, and interactive media across owned, earned, paid, and shared media channels.
• Lead the curation of new high-quality content and the condensing or retirement of existing content.
• Partner with Marketing of the development and facilitation of channel distribution initiatives for markets and brands.
• Optimize content for search engines, including AI LLMs and SEO best practices.
• Brand Authority – Establish brand voice and consistency across existing and future content. Demonstrate consistent improvements in positioning Carolina as a thought leader in high-quality educational content.
• Conduct market competition research and audience analysis to inform content creation and distribution strategies.
• Monitor and analyze content performance metrics to continuously improve and refine strategies.
• Recommend and bring to fruition a content library (CMS) for all internal stakeholders to access.

Requirements

• Bachelor's degree in marketing, Communications, Journalism or a related field.
• 5+ years of experience in content marketing, with a proven track record of developing and executing successful content strategies.
• Experience with content management systems and marketing tools.
• Proficiency in content creation tools and software.
• Strong understanding of SEO principles
• Excellent project management, time management, and organizational skills
• Self-starter with ability to work independently and manage multiple projects simultaneously.
• Collaborative team player with strong communication skills.
• Specialized Training/Skills: - SEO tools like Ahrefs, Google Search Console, SEM Rush, or Clearscope. - CMS tools like WordPress, Hubspot, Oracle or others. - Reporting platforms like Google Analytics G4, Adobe, Heap or comparable. - Digital asset management tools like Canto, Frontify, PICS.IO, Acquia DAM or others. - Proficient in all Microsoft office tools. - Working knowledge of basic HTML and CSS is strongly preferred.

Preferred

• Experience in Life Science or Science Education background is a major plus but not required.