Responsibilities

• Scale the PAM transformation narrative: Contribute to Okta's strategic narrative for privileged access by crafting compelling positioning that moves the market from seeing PAM as a legacy security checkbox to seeing it as a modern, cloud-native enabler of Zero Trust
• Create differentiated messaging: Develop frameworks, slides, press releases, and other high-impact deliverables that articulate the product's value proposition for sales, customers, and analysts
• Drive inbound product marketing: Serve as a critical partner to Product Management by connecting market opportunities to roadmap decisions. Use market insights and competitive analysis to influence and shape the future direction of Okta Privileged Access
• Deliver strategic market insights: Establish a framework for analyzing PAM market trends, competitive dynamics, and customer friction points, ensuring actionable insights are delivered back to product and GTM teams
• Orchestrate high-impact launches: Lead GTM execution for PAM features and products, ensuring cross-functional alignment and that every launch delivers on strategic growth goals
• Establish the blueprint for success: Identify how leading organizations use Okta Privileged Access to modernize their security posture and distill these success stories into repeatable blueprints that help prospects realize full value from the platform
• Partner with marketing: Ensure the PAM narrative is integrated into campaigns and demand generation programs, enabling the field to target the right buyers and influencers effectively

Requirements

• 8+ years experience as a product marketer in cybersecurity or identity management, preferably in the PAM space
• Proven track record of marketing to a highly technical audience. You must be comfortable working with and marketing to technical buyers within enterprises.
• Proven track record of creating product and/or solutions-specific messaging and content
• Strong written and verbal communication and presentation skills
• Project management skills, can manage multiple priorities in a dynamic environment
• Leadership skills, with the ability to influence stakeholders.
• Proven ability to drive programs from initiation to success.
• Experience conducting customer interviews and being the “voice of the customer”

Benefits

• Health, dental and vision insurance
• 401(k)
• Flexible spending account
• Paid leave (including PTO and parental leave)