Responsibilities

• Scale the PAM transformation narrative: Contribute to Okta's strategic narrative for privileged access by crafting compelling positioning that moves the market from seeing PAM as a legacy security checkbox to seeing it as a modern, cloud-native enabler of Zero Trust
• Create differentiated messaging: Develop frameworks, slides, press releases, and other high-impact deliverables that articulate the product's value proposition for sales, customers, and analysts
• Drive inbound product marketing: Serve as a critical partner to Product Management by connecting market opportunities to roadmap decisions. Use market insights and competitive analysis to influence and shape the future direction of Okta Privileged Access
• Deliver strategic market insights: Establish a framework for analyzing PAM market trends, competitive dynamics, and customer friction points, ensuring actionable insights are delivered back to product and GTM teams
• Orchestrate high-impact launches: Lead GTM execution for PAM features and products, ensuring cross-functional alignment and that every launch delivers on strategic growth goals
• Establish the blueprint for success: Identify how leading organizations use Okta Privileged Access to modernize their security posture and distill these success stories into repeatable blueprints that help prospects realize full value from the platform
• Partner with marketing: Ensure the PAM narrative is integrated into campaigns and demand generation programs, enabling the field to target the right buyers and influencers effectively

Requirements

• 8+ years experience as a product marketer in cybersecurity or identity management, preferably in the PAM space
• Proven track record of marketing to a highly technical audience. You must be comfortable working with and marketing to technical buyers within enterprises.
• Proven track record of creating product and/or solutions-specific messaging and content
• Strong written and verbal communication and presentation skills
• Project management skills, can manage multiple priorities in a dynamic environment
• Leadership skills, with the ability to influence stakeholders.
• Proven ability to drive programs from initiation to success.
• Experience conducting customer interviews and being the “voice of the customer”

Benefits

• equity (where applicable), bonus, and benefits, including health, dental and vision insurance, 401(k), flexible spending account, and paid leave (including PTO and parental leave) in accordance with our applicable plans and policies.