Responsibilities

• Go-to-Market Leadership: Develop and execute go-to-market strategies for Auth0, aligning with overall business goals.
• Develop strategies that address both business decision makers and technical audiences, including developers, architects, and CTOs.
• Lead cross-functional teams, including product, sales, customer success, enablement and marketing, to ensure cohesive execution.
• Positioning & Messaging: Craft compelling persona-oriented, solution messaging that resonates with target audiences, including customers, partners, and internal teams.
• Differentiate Auth0 in the market by emphasizing unique value propositions and business outcomes.
• Tailor messaging to resonate with technical audiences, including developer communities and platform owners.
• Market Analysis: Conduct market research including input gathering across the org (e.g. win/loss, campaign performance, field interviews) to identify trends, customer needs, and growth opportunities.
• Act as the voice of the customer to inform product development, solution packaging and marketing strategies.
• Enablement: Partner with enablement to ensure a consistent enablement cadence.
• Create and deliver sales enablement materials such as presentations, and training sessions to empower sales teams.

Requirements

• 8+ years of product marketing experience, preferably in enterprise software, SaaS, or cybersecurity. Developer marketing experience strongly preferred
• Proven track record of developing and executing go-to-market strategies that drive measurable business results.
• Exceptional storytelling skills with the ability to simplify complex topics into clear and impactful messages.
• Strong analytical mindset with the ability to use data to inform decisions and measure success.
• Excellent collaboration and interpersonal skills, with the ability to influence and work effectively across teams and levels.
• Strong writing and presentation skills for both internal and external audiences.
• Experience marketing to developers or technical audiences with understanding of developer tools, APIs, SDKs, and community engagement, highly preferred.
• Familiarity with identity and access management, security solutions, or enterprise IT.
• Deep understanding of market dynamics, buyer personas, and competitive landscapes.
• Bachelor’s degree in marketing, business, or a related field (MBA preferred but not required)

Preferred

• Developer marketing experience strongly preferred
• Experience marketing to developers or technical audiences with understanding of developer tools, APIs, SDKs, and community engagement, highly preferred

Benefits

• Amazing Benefits
• Making Social Impact
• Developing Talent and Fostering Connection + Community at Okta
• Okta offers equity (where applicable) and benefits, including health, dental, and vision insurance, 401(k), flexible spending account, and paid leave (including PTO and parental leave)