Responsibilities

• Lead integrated marketing strategy for Nitro , developing and owning the full-funnel marketing plans for Nitro's key marketing moments and key product launches.
• Drive storytelling and world building , crafting narratives that connect Nitro's value to the games and universes players care about most, making the case for why Nitro is a membership that every gamer needs.
• Own channel strategy for key campaigns , determining the right avenues to reach gamers in the right ways.
• Partner cross-functionally with Product Marketing, Product, Brand, Social, Partnerships, and Creative teams to ensure integrated campaigns are aligned, on-brand, and executed with excellence.
• Measure and optimize campaign performance , using data and insights to continuously refine strategy and scale what's working across the campaign portfolio.

Requirements

• 7+ years of experience in integrated or brand marketing, with a strong track record of leading multi-channel campaigns from strategy through execution.
• You have deep roots in gaming. You've worked in or alongside the gaming industry and bring genuine cultural fluency to the table.
• You're a world-class storyteller, able to build narratives that resonate with gamers and reflect the Discord brand.
• You have strong channel strategy experience, with a strong point of view on how to sequence and connect touchpoints across social, digital, influencer, events, and beyond.
• You excel at cross-functional leadership, bringing together diverse teams to deliver high-complexity campaigns with clarity and momentum.
• You're both a big-picture thinker and a sharp executor — you can zoom out to set strategy and zoom in to sweat the details that make campaigns truly land.
• You're a Discord user and are passionate about gaming communities and the culture they create.

Preferred

• Experience in subscription marketing or working on paid products
• Experience with influencer and creator programs within gaming (Twitch, YouTube, TikTok).