Staff Data Scientist - Paid Media at Intuit | Mountain View, CA | $187K/yr – $252K/yr

Intuit

Staff Data Scientist - Paid Media

Mountain View, CA (On-site)

$187K/yr – $252K/yrSenior Level7+ years expFull time

Posted 3 months ago

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Job Summary

Drive data-driven paid media measurement and marketing science capability, partnering across teams to deliver insights and actions using advanced analytics and GenAI-enabled workflows.

Own cross-functional measurement roadmaps and performance tracking for paid media.
Must-have: 7+ years in marketing analytics with MMM and attribution.
Standout: GenAI-enabled workflows for rapid insights.

Job Description

Responsibilities

Partner across acquisition marketing, product marketing, sales, data science, and research teams to drive comprehensive paid marketing measurement roadmaps and actively shape marketing strategy
Build channel learning plans to unpack and deliver deep insights on the factors driving media performance including creative, audience, partners, and media tactics
Execute marketing measurement requirements including data instrumentation, attribution, experimentation, modeling, and casual inference
Track the performance of paid media against business goals, lead the construction of channel reporting and data narratives related to paid media to senior leaders, guiding tactical optimization decisions
Inform the strategic roadmap for marketing science capabilities, including MMM, AMM, and geo experimentation
Utilize GenAI tools to design and build agentic workflows, enhancing speed to insight and decision making

Requirements

7+ years of experience in a data science or analytics position specific to marketing and paid media measurement
Experienced in advanced statistical analysis, A/B testing, geo/match-market experimentation, marketing AI/ML use cases including MMM, and marketing attribution
Practical experience constructing data pipelines and ETL utilizing SQL and Python, as instrumenting new data requirements and manipulating large complex datasets
Very strong insight mining and data storytelling skills, with a proven ability to rapidly construct data narratives and drive decisions with marketing leaders
Well developed business acumen, with proven ability to shape GTM and growth strategy across highly complex businesses with multiple interdependent SKUs/business lines, financial services preferred
Experience in using GenAI tools to augment self service reporting and insight generation capabilities
Bachelor’s degree in a quantitative field or equivalent work experience, advanced degree preferred

Benefits

Intuit provides a competitive compensation package with a strong pay for performance rewards approach.
This position may be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit®: Careers | Benefits).

Intuit

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Intuit is a global technology platform that helps our customers and communities overcome their most important financial challenges. Serving millions of customers worldwide with TurboTax, QuickBooks, Credit Karma and Mailchimp, we believe that everyone should have the opportunity to prosper and we work tirelessly to find new, innovative ways to deliver on this belief. We encourage conversations on this page and will not delete comments that follow our terms of use. In order to keep this a safe community, the below posts may be removed: Repeated posts of the same content, spam or posts from fake accounts or profiles, offensive language or material, threats to others in the community, posts deliberately aimed to have a negative effect on the community or conversations.

Founded in 1983

Mountain View, California, US

17K employees (1,607 in marketing)

www.intuit.com

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