Responsibilities

• Design The Web As Our Primary Brand Surface
• - Treat webflow.com as the place most people meet the brand, and design it as an experience rather than a stack of sections.
• - Shape pacing, narrative, and flow across a visitor's path, not just the layout of individual pages.
• - Express the brand through behavior—type, motion, interaction, and state—not only through how a frame looks at rest.
• - Extend the brand system into web-native patterns and components that other designers and marketers can use without you in the room.
• Work in the space between brand and web
• - Design and build in the same motion, carrying work from brand idea to shipped page without handing it off at the seam.
• - Act as the primary technical owner of Webflow's marketing surface area, from CMS architecture to component systems to publishing workflow.
• - Build on Webflow as our most sophisticated customer, so the site stands as proof of what the platform can do rather than an exception to it.
• - Hold the craft bar on brand expression and the technical bar on implementation at the same time, and know when the two are in tension.

Requirements

• BS/BA college degree or relevant experience
• 8+ years of experience spanning brand design and web design or development, with work that clearly shows both
• Demonstrated experience designing marketing websites as a primary surface of a brand—narrative, flow, and interaction across a journey, not just individual page layouts
• Deep, demonstrable Webflow expertise, including complex CMS structures, components, interactions, performance work, and system-level thinking
• Experience contributing to brand work beyond websites—campaigns, environments, editorial, motion, or product surfaces—with a view on how a brand system has to change shape in each
• Active AI fluency: you are already using AI and agentic tooling in real production work, and can show what you have built with it, what you have thrown away, and how you tell those apart
• Familiarity with code: you read HTML and CSS comfortably, can follow and adapt JavaScript, and are not stuck when a build needs to go past the visual editor. Professional development experience is not required.
• A portfolio that shows both identity-level craft and shipped, high-traffic sites you can speak to at the architecture level
• You’ll thrive as a Staff Brand Designer if you:
• - Think about a website as an experience with pacing and narrative, rather than a set of pages to be laid out.

Benefits

• Ownership in what you help build. Every permanent Webflower receives equity (RSUs) in our growing, privately held company.
• Health coverage that actually covers you. Comprehensive medical, dental, and vision plans for full-time employees and their dependents, with Webflow covering most premiums.
• Support for every stage of family life. 12 weeks of paid parental leave for all parents and 6+ weeks of additional paid leave for birthing parents. Plus inclusive care for family planning, menopause, and midlife transitions.
• Time off that’s actually off. Flexible vacation, paid holidays, and a sabbatical program to help you recharge and come back inspired.
• Wellness for the whole you. Access to mental health resources, therapy and coaching.
• Invest in your future. A 401(k) with 100% employer match (up to $6,000/year) in the U.S., and support for retirement savings globally.
• Monthly stipends that flex with your life. Localized support for work and wellness expenses — from Wi-Fi to workouts.
• Bonus for building together. All full-time, permanent, non-commission employees are eligible for our annual WIN bonus program.