Responsibilities

• Determines strategy and approach for new products, services, or campaigns within the Businesses & Institutions section of Key.com and supports Corporate and Commercial marketing campaigns with appropriate landing pages.
• Determines possible solutions, creates requirements, and gathers information leveraging people within Key or partner agencies or from research/competitive analysis
• Stays on top of trends and consumer expectations for web experiences by reading industry reports and completing competitor analysis; watches for new innovations across all type of websites.
• Proactively conduct and communicate industry research to stay current on best practices in digital marketing and web user experience, competitor user interface designs, and emerging technologies.
• Act as a consultant, providing direction on best practices for online experience solutions to internal clients and partners.
• Proactively meet with partners to advise, schedule, and manage projects and content updates for key.com.
• Collaborates with partners within user experience, design, project management, marketing technology, analytics, product management and compliance.
• Communicates page strategy and requirements to the Web Content Specialist(s), who creates the pages within the content management system, Adobe Experience Manager (AEM).
• Reviews web page content, navigation, functionality, look and feel that supports internal partners’ business objectives while maintaining compliance with website standards, including Key’s own guidelines, WC3 and ADA.
• Execute strong attention to detail when reviewing pages in development & testing environment.

Requirements

• Bachelor’s Degree preferred in web development, marketing, or related field.
• Minimum 4 years previous work experience in website management and/or digital marketing field.
• Excellent interpersonal skills, relationship management skills, problem-solving and decision-making skills.
• Proven ability to provide insights and recommendations to partners and stakeholders on the best approach to meeting digital marketing goals.
• Strong knowledge of HTML and experience with web content management systems, specifically component-based systems, AEM preferred.
• Strong understanding of web marketing concepts including search engine marketing, search engine optimization, knowledge of industry online best practices and web standards.
• Proven ability to recognize and edit effective web content to create compelling online experiences.
• Ability to synthesize results and combine with overall Key.com or campaigns results.
• Cultivates and thrives in a creative, energetic, innovative, and exciting environment.
• Ability to effectively manage and execute numerous projects simultaneously with minimal supervision.

Preferred

• Effective analytical techniques and use of web analytics tools, such as Adobe Analytics.
• Proven experience in client servicing and vendor/agency management.
• Familiarity with mobile/responsive website principles and Javascript.
• Experience with a project management tool, such as WorkFront.