Responsibilities

• Serve as the primary architect for GA360 (GA4), Looker Studio, and Tableau, ensuring data integrity across all touchpoints.
• Partner with Marketing Operations (MOPs) to manage the "plumbing"—pixels, lead routing logic, and attribution modeling.
• Develop and maintain a sophisticated analytics framework that tracks the full-funnel lifecycle from first-touch to closed-won.
• Insights Distillation: Act as the bridge between raw data and executive action. You must be an expert at distilling complex, nuanced data sets into digestible, high-impact insights for the leadership team.
• Own the global Conversion Rate. You aren’t just looking at a dashboard; you are proactively identifying leaks in the funnel and plugging them.
• Lead the strategy for Landing Page Architecture, ensuring our digital campaign destinations are optimized for both user experience and lead capture.
• Run a rigorous A/B and multivariate testing program to constantly evolve our site’s UX/UI.
• Own the Personalization roadmap, leveraging data to serve tailored content and experiences to different segments of our B2B audience.
• Collaborate on Lifecycle Retargeting and remarketing initiatives, ensuring optimal UX for users visiting our site multiple times in their research journey.