Sr. Specialist Product Marketing at TP-Link | Irvine, CA | $85K/yr – $125K/yr

TP-Link

Sr. Specialist Product Marketing

Irvine, CA (On-site)

$85K/yr – $125K/yrSenior Level3+ years expFull time

Posted 4 months ago

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Job Summary

Own the consumer networking product launch engine and translate tech into consumer benefits while aligning GTM, storytelling, and cross-functional execution.

GTM Planning: drive launches from concept to channel strategy across product, marketing, sales, and ecommerce
Messaging & Narrative: develop positioning, frameworks, and buyer-focused storytelling for technical and non-technical audiences
Asset & Campaign Delivery: collaborate with design/content teams to produce Amazon A+ content, landing pages, decks, and sales enablement

Job Description

Execute the go-to-market planning process for new consumer networking products
Develop master launch briefs that define the product story, positioning, messaging, and channel strategy
Coordinate cross-functional launch execution with product management, marketing, sales, and e-commerce teams
Ensure all launch materials and messaging remain consistent across channels
Translate complex networking technologies into clear consumer benefits
Develop product positioning, messaging frameworks, and key selling points
Create compelling product narratives that resonate with both technical and non-technical audiences
Own the development of high-impact product assets including: Amazon A+ content; Product landing pages; Launch presentations; Sales enablement materials; Digital marketing assets; Packaging assets
Partner with design and content teams to deliver high-quality marketing materials
Work closely with product managers to understand technical features and product roadmaps

3+ years of experience in product marketing, product management, or marketing strategy
Experience with networking products and other connectivity products in consumer technology
Experience supporting technology or consumer electronics products
Strong storytelling and messaging development skills
Experience creating marketing assets such as product pages, launch decks, and e-commerce content
Ability to translate technical features into clear customer benefits
Excellent communication and collaboration skills
Strong organizational skills and ability to manage multiple projects
Experience creating Amazon A+ or e-commerce product content

Experience working in cross-functional product launch teams
Familiarity with consumer retail or online marketplace channels
Thinks strategically but is comfortable executing day-to-day marketing work
Is curious about technology and enjoys learning complex products
Communicates clearly and builds strong working relationships
Works well in a fast-moving environment
Takes ownership and solves problems independently

Fully paid medical, dental, and vision insurance (partial coverage for dependents)
Contributions to 401k funds
15 days accrued vacation
11 paid holidays
Bi-annual pay increases
Health and wellness benefits, including free gym membership
Quarterly team-building events

TP-Link

Headquartered in the United States, TP-Link is a global provider of reliable networking devices and smart home products, consistently ranked as the world’s top provider of Wi-Fi devices. The company is committed to delivering innovative products that enhance people’s lives through faster, more reliable connectivity. With a commitment to excellence, TP-Link serves customers in over 170 countries and continues to grow its global footprint.

Founded in 1996

Irvine, California, USA

8.5K employees (550 in marketing)

www.tp-link.com