Sr. Specialist, Paid Marketing at Versant | Orlando, FL | $60K/yr – $70K/yr

Versant

Sr. Specialist, Paid Marketing

Orlando, FL (Hybrid)

$60K/yr – $70K/yrSenior Level3+ years expFull time

Posted 7 weeks ago

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Job Summary

Own paid media performance across search and social for entertainment brands, turning data into scalable growth with cross functional alignment and continuous testing.

Growth ownership: manage end to end campaigns with research, audience development, and platform best practices.
Measurement and insights: deep dives to translate data into action and efficiency gains.
Cross functional partnerships: align with creative, product, and leadership on objectives, measurement, and roadmap.

Job Description

Responsibilities

Execute and optimize paid media campaigns across search, social, and emerging platforms aligned to business goals
Analyze campaign performance, conduct deep dives, and identify actionable insights to improve efficiency and scale
Partner with performance marketing leadership to develop and refine paid media strategies
Launch campaigns end-to-end, including research, audience development, competitive analysis, and platform best practices
Collaborate cross-functionally to ensure alignment on campaign objectives, creative, and measurement
Stay current on digital marketing trends, tools, and platform innovations to continuously enhance performance

Versant

We help developers of infrastructure projects make the best decisions within the French mitigation hierarchy regulatory framework (Séquence ERC). Our solution enables the identification of the most suitable sites for implementing compensatory measures.

Founded in 2023

Paris, Île-de-France, FRA

9 employees (2 in marketing)

versant.earth