Responsibilities

• Conducting and reviewing keyword, audience, & bid research and management; monitoring budgets for all active client campaigns
• Ensuring ads are targeted to the most relevant audiences/search queries/etc.
• Thinking of tests that have the potential to move the needle, and overseeing the implementation, tracking, and reporting on those tests
• Text ad copy writing and social ad creation; overseeing the development of display ads
• Compiling detailed, easy-to-read reports; finding insights and suggesting solutions based on those reports; working with the analytics team to build new reports as necessary
• Controlling quality: ensuring all ads, budgets, settings, etc are correct for each client
• Staying informed of industry trends and best practices, focusing on how changes can help improve offerings to accounts, sharing knowledge to team members
• Contributing proactively to corporate initiatives, process changes, and other duties as needed
• Doing what it takes to ensure targets are met or exceeded
• Leading client calls to discuss strategy and performance

Requirements

• Candidates must have 3-5 years experience dedicated to managing digital advertising campaigns.
• Impeccable attention to detail
• Experience managing paid media campaigns (both search and social) using Google Ads and Meta Ads.
• Ability to own projects – making sure they get done correctly and on-time
• An inquisitive nature. You should be excited to check the data on all accounts each day and curious to find out the causes and effects of any data anomalies you spot
• Ability to build ad campaigns in various user interfaces and editing tools
• Ability to find the story within the data. Not just the “what,” but the “why”
• The ability to calculate bids based on potential ROI
• Excellent attention to detail (we repeated this on purpose) and the ability to effectively multi-task in a deadline-driven atmosphere
• Excellent written communication and interpersonal skills, with a desire to work as a member of a team

Preferred

• Strong experience with programmatic and social advertising
• Experience using Tiktok, LinkedIn, and Pinterest are nice to have
• Advanced MS Office skills, especially Excel and PowerPoint
• Understanding of testing principles and a disciplined approach to testing
• Ability to understand the needs and desires of our clients' customers

Benefits

• Salary starting at $75,000/yr, based on skills and experience
• Paid time off that includes Unlimited Vacation Time, Annual Sick Days, Mental Health Days, and Holidays
• Dental, Vision, and Health Insurance
• 401(k) with a company match program
• Paid Parental Leave