Sr. Social Media & Reputation Specialist at Lithia & Driveway | Medford, OR | $50K/yr – $75K/yr

Lithia & Driveway

Sr. Social Media & Reputation Specialist

Medford, OR (On-site)

$50K/yr – $75K/yrSenior Level3+ years expFull time

Posted 2 months ago

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Job Summary

Own the social strategy and content engine, turning brand voice into audience-driven engagement across platforms.

Social strategy & content leadership: build campaigns, calendars, and platform-specific content that align with brand goals and audience needs.
Community, reputation, and listening: engage with communities, respond to feedback, monitor sentiment, and extract insights to shape future strategies.
Cross-functional collaboration & events: partner across marketing, design, support, and partnerships to ensure consistent messaging and compelling real-time content, including on-site events.

Job Description

Responsibilities

Social Media Strategy & Content: Develop and execute innovative social media strategies aligned with each brand’s voice, goals, and audience
Build and maintain strategic content calendars that align with campaigns, trends, and seasonal opportunities
Create engaging platform-specific content including graphics, videos, infographics, and copy
Ensure all creative aligns with brand standards and messaging
Community Engagement & Reputation Management: Manage and engage with online communities across social and review platforms
Respond thoughtfully and professionally to customer feedback, comments, and reviews
Maintain a 100% response rate across review sites while protecting and strengthening brand reputation
Monitor brand sentiment and proactively identify opportunities or risks
Social Listening & Analytics: Track trends, competitor activity, and audience conversations to drive strategy and innovation
Build and optimize social listening queries for brand and competitive insights

Requirements

3+ years of social media experience (automotive industry experience preferred but not required)
Strong understanding of social media strategy, platform trends, and reputation management
Exceptional written communication and creative storytelling skills
Experience creating engaging digital content across multiple platforms
Strong business acumen with the ability to align social strategies to business goals
Comfortable working cross-functionally with internal teams and external partners
Bachelor’s degree in Marketing, Communications, or related field preferred but not required

Benefits

Competitive pay
Medical, Dental and Vision Plans
Paid Holidays & PTO
Short and Long-Term Disability
Paid Life Insurance
401(k) Retirement Plan
Employee Stock Purchase Plan
Lithia Learning Center
Vehicle Purchase Discounts
Wellness Programs

Lithia & Driveway

Our story began humbly in 1946, with the opening of a Chrysler-Plymouth-Dodge store across from Lithia Springs Park in Ashland, Oregon. Fifty years later, in 1996, after opening a few additional stores and training a talented team of leaders, our CEO decided the best way to give new opportunities to this incredible team was to join the public stock exchange. That’s when our mission of “Growth Powered by People” took off. Today, Lithia & Driveway is one of the nation’s fastest-growing automotive retailers and listed as 124 on the Fortune 500 (NYSE: LAD). We own more than 300 stores supporting over 50 automotive brands and provide job opportunities for more than 27,000 people. As Lithia & Driveway continues to grow, our success is fueled by the collective efforts, skills, and contributions of our people. We stand by our core values of taking personal ownership, improving constantly, earning customers for life and having fun in the process. Our high-performance culture keeps one focus in mind, making the customer experience better, as we aim to meet customers wherever, whenever, and however they desire. We offer a variety of opportunities across our hundreds of stores in the US, UK, and Canada; our Driveway, GreenCars, Driveway Finance Corporation brands as well as our home office. With positions in Sales, Service, Corporate, and Finance, we believe you’ll roll into the perfect spot at Lithia & Driveway. Join us as we continue to innovate and exceed our potential and our customers’ expectations. Lithia & Driveway is an equal opportunity employer that is committed to inclusion and diversity.

Founded in 1946

Medford, Oregon, USA

5.1K employees (230 in marketing)

www.lithiamotors.com