Sr Retail Media Program Manager at iHerb | Irvine, CA | $77K/yr – $145K/yr

iHerb

Sr Retail Media Program Manager

Irvine, CA (On-site)

$77K/yr – $145K/yrSenior Level10+ years expFull time

Posted 2 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own the end-to-end retail media platform for a global ecommerce business, coordinating platform execution, technical partnerships, and vendor adoption to maximize ROAS and revenue across major shopping events.

Platform & Partnerships: Oversee Sponsored Products, Display, and Video across web and app; manage Amazon Ads integrations and betas with a global requirements lens.
Vendor Enablement: Collaborate with Merchandising to drive RMN adoption and deliver best-practice guides to improve ROAS.
Inventory & Analytics: Identify new ad placements to lift revenue while preserving site performance; track Ad Yield, ROAS, NTB, and provide leadership-ready insights.

Job Description

Responsibilities

Platform Management: Oversee the end-to-end execution of iHerb’s retail media offerings, including Sponsored Products, Display, and Video ads across web and mobile app interfaces.
Strategic Partnerships: Act as the primary point of contact for the Amazon Ads service team to manage the technical integration, leverage new product betas, and ensure the platform is optimized for iHerb’s unique global requirements.
Vendor Strategy & Adoption: Collaborate with the Merchandising and Category Management teams to drive RMN adoption among iHerb’s brand portfolio. Develop educational materials and best-practice guides to help vendors maximize their Return on Ad Spend (ROAS).
Ad Inventory Optimization: Partner with Product and Engineering teams to identify and implement new ad placements (white space) that drive incremental revenue without compromising site performance or user conversion.
Global Campaign Alignment: Integrate retail media placements with iHerb’s global promotional calendar, ensuring ad strategies align with major shopping events such as the 29th Anniversary Sale, Singles' Day, and Black Friday/Cyber Monday.
Measurement & Analytics: Define and track key performance indicators including Ad Yield, Attributed Sales, ROAS, and New-to-Brand (NTB) metrics. Deliver regular reporting and actionable insights to senior leadership and brand partners.

Requirements

10+ years in retail media, ads/monetization, performance marketing, marketplace growth, or ad operations.
Proven experience running onsite advertising programs or ad platforms (retail media network experience is a plus, but owned-site monetization experience is ideal).
Strong analytical fluency: can interpret performance drivers, build narratives, and make tradeoff decisions.
Track record of cross-functional leadership with Product/Eng/Data to ship improvements and scale operations.
Experience scaling an ecommerce monetization program (onsite ads, sponsored placements, or marketplace monetization).
Familiarity with auction mechanics, ad ranking/relevance, attribution and incrementality concepts.
Experience in supplements/health & wellness, beauty, or regulated categories (claims sensitivity, compliance constraints).
Comfortable working with BI tools (Tableau/Looker), experimentation frameworks, and ad platform reporting.
Excellent stakeholder management and executive-ready communication.
Excellent organization skills and ability to multi-task.
Experience with Microsoft Office Suite (Word, Excel, PowerPoint)
Experience with Google Business Suite (Gmail, Drive, Docs, Sheets, Forms) preferred
Education Requirements: Bachelor’s Degree in Business or related field preferred, or a combination of education and equivalent work experience.

Preferred

Retail media network experience is a plus

Benefits

Employees (and their families) that meet eligibility criteria as outlined in applicable plan documents are eligible to participate in our medical, dental, vision, and basic life insurance programs and may enroll in our company’s 401(k) plan.
Employees will also be eligible for Time Off and Paid Sick Leave pursuant to the company’s policies.
Employees will enjoy paid holidays throughout the calendar year.
Hired applicant may be awarded Restrict Stock Units and receive annual bonuses pursuant to eligibility and performance criteria defined in the respective plan documents and policies.
For more information on iHerb benefits, visit us at iHerbBenefits.com .
iHerb is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status. iHerb provides equal employment opportunities to all applicants for employment and prohibits discrimination and harassment.

iHerb

iHerb is on a mission to make health and wellness accessible to all. Since our founding in 1996, we have been dedicated to offering Earth’s best-curated selection of health and wellness products, at the best possible value, delivered with the most convenient experience. We believe that health and wellness should be a universal right made possible through compassion and our collective action.With a passion for wellness and a mind for innovative solutions, iHerb team members share a vision for a healthier world that drives them each day. Our teams have a strong sense of commitment and pride in their work, which has allowed us to grow. At iHerb, our purpose is to empower people to enhance their health, happiness, and well-being — that starts with valuing our team members by providing a positive culture with competitive benefits. Our five shared values unite our team members across the globe and provide a stable foundation. These values speak to who we are, the culture we’re building, and how every single team member contributes to our larger company vision. iHerb's Shared ValuesFocus on the Customer · Empower Our People · Be Entrepreneurial & Pivot Quickly · Embrace Diversity & Inclusion · Strive for Simplicity

Founded in 1996

Irvine, California, USA

1.6K employees (110 in marketing)

www.iherb.com