Responsibilities

• Regional Marketing Strategy & Execution - Lead the execution and regional customization of national marketing strategies, tailoring plans to Illinois-specific market dynamics and regulations.
• Own the regional activation calendar, ensuring strong pipeline planning, executional excellence, and post-activation analysis.
• Oversee and prioritize incoming field requests for marketing assets (digital, POS, experiential), ensuring alignment with strategic objectives.
• Channel, Outlet & Event Activation - Set the standard for merchandising, display, and POS execution across Illinois, ensuring brand consistency and elevated retail presence.
• Lead the planning, execution, and optimization of high-impact local events, pop-ups, and demos; manage and forecast regional activation budgets.
• Own the Illinois event calendar and ensure flawless, compliant execution across all activations.
• Cross-Functional Leadership & Collaboration - Serve as the senior regional marketing partner to sales, retail, marketing, and compliance teams to drive regional performance.
• Act as a trusted brand steward, ensuring brand standards, messaging, and executional excellence across all initiatives.
• Provide guidance and mentorship to junior or field marketing partners as applicable.
• Promotions & Product Launches - Lead Illinois-focused product launches and promotions, serving as the point owner for regional readiness.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or related field.
• 6–8 years of progressive field marketing, regional activation, or experiential marketing experience.
• Proven expertise leading large-scale events, launches, and multi-channel activations.
• Strong understanding of the cannabis consumer and passion for the industry (both active and curious).
• Exceptional organizational, prioritization, and calendar management skills, with the ability to manage complexity at scale.
• Experience managing regional brand pages, digital platforms, or localized content strategies.
• Strategic, creative thinker with strong executional discipline in a tightly regulated environment.
• Willingness to travel within Illinois and collaborate cross-functionally.

Benefits

• Medical, dental, and vision insurance*
• Health Savings Account (HSA) and/or Flexible Spending Account (FSA)*
• Employee Assistance Program (EAP)
• Wellness program and challenges
• Gym discounts
• 401(k) retirement plan with company match
• Life and disability insurance*
• Supplemental Critical Illness, Hospital Indemnity and Accident Insurance*
• Commuter benefits*
• PTO including vacation*, sick leave and holidays