Responsibilities

• Develops integrated marketing plans inclusive of marketing objectives, customer insights, business objectives, outdoor cultural moments, and prioritized messaging timeframes to inform campaigns and channel strategy.
• Develops and leads campaign strategies that deliver against business and customer outcomes; including annual strategies, briefs, communication strategies, and go-to-market plans
• Leads full-funnel and omni-campaigns in support of annual plan and prioritized marketing outcomes
• Informs channel campaigns to deliver against annual membership marketing plan
• Collaborates with Marketing Planning and Customer Insights team to develop measurable campaign KPIs and supports recapping as needed
• Advocates for what matters to our members through fluency in Customer Plan and building customer-centered marketing campaigns from strategy through execution
• Partnership closely with the Member and Customer Planning team to pull through membership strategy and benefits into annual marketing plan and campaigns
• Partners closely with Merchandising to integrate compelling product categories, products, and brands in annual plan and campaigns
• Ensures that the customer experience and supporting content, assets, and programs deliver on marketing strategy and objectives
• Maximizes the potential of campaigns through expanded consideration of how to reach customers through paid, owned, earned, employee, and partner communication channels throughout marketing funnel

Requirements

• 7+ years with marketing strategy or campaign management experience
• Expert knowledge of marketing competencies including marketing strategies, campaign strategies, briefs, communication strategies, and go-to-market development.
• Experience authoring briefs and communication strategies
• Experience leading full-funnel and omni marketing campaigns
• Proven track record developing and presenting to leadership integrated marketing strategies and go-to-market plans that meet or exceed business goals.
• BA in Business, Marketing, or Communications preferred
• Demonstrated ability to manage work in a deadline and process-driven environment
• Demonstrated ability to assess important market requirements and opportunities and identify competitive opportunities.
• Experience with loyalty program marketing strategy and campaign development
• Experience working with retailers carrying a broad portfolio of products and brands

Benefits

• REI offers all regular employees a generous employee discount, access to health benefits, a retirement savings plan and accrued time off.
• Click here for a detailed overview of benefits plans by employee profile.