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REI

Brand

3.5
  • Overview
  • Salaries
  • People
  • Audience
  • News
  • Links
  • Insights
  • Jobs

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Open positions24 open marketing positions

REI logo

Senior Manager, Search & Discovery

REI

Seattle, WA (Remote)

$125K/yr - $213K/yrIn-houseFull-time
1 day ago
REI logo

SCS Business & Customer Insights Analyst II

REI

Sumner, WA (Remote)

$70K/yr - $104K/yrIn-house
5 days ago
REI logo

Customer Research Analyst

REI

Seattle, WA (Remote)

$65K/yr - $104K/yrIn-house
7 days ago
REI logo

Program Manager, Marketing Operation Tools

REI

Seattle, WA (Remote)

$85K/yr - $137K/yrIn-houseFull-timeMid level3+ years exp.
3 weeks ago
REI logo

Video Editor

REI

Seattle, WA (On-site)

$74K/yr - $119K/yrIn-houseFull-time
6 weeks ago
REI logo

Program Manager, Internal Communications

REI

Seattle, WA (Remote)

$74K/yr - $119K/yrIn-houseFull-time
7 weeks ago
View all 24 jobs

Company overview

At Recreational Equipment, Inc. (REI), we exist to inspire and enable life outside for everyone. We believe that it’s in the wild, untamed and natural places that we find our best selves, so our purpose is to awaken a lifelong love of the outdoors, for all.Since 1938, we have been your local outdoor co-op, working to help you experience the transformational power of nature. We bring you top-quality gear and apparel, expert advice, rental equipment, inspiring stories of life outside and outdoor experiences to enjoy alone or share with your friends and family. And because we have no shareholders, with every purchase you make with REI, you are choosing to steward the outdoors, support sustainable business and help the fight for life outside.So whether you’re new to the outdoors or a seasoned pro, we hope you’ll join us.
Founded in 1938
Seattle, Washington, USA
9.9K employees (416 in marketing)
www.rei.com
64% recommend to a friend
37% positive business outlook

People

Founders and leadership

Dominique Gavaud
Dominique Gavaud
Lead Design • Co-founder Rei
At the company for 2 years 4 months
Keenan Corrigan
Keenan Corrigan
Programs & Founder Support, Path Ahead Ventures
At the company for 5 years 1 month

Marketing leadership

Abigail Jacobs
Abigail Jacobs
Chief Marketing Officer
At the company for 1 year 11 months
Asheta S.
Asheta S.
Divisional Vice President, Marketing Operations
At the company for 3 years 5 months
Jordan LeBaron
Jordan LeBaron
Divisional Vice President, Growth Marketing
At the company for 15 years 6 months
Maureen Estep
Maureen Estep
Head of Strategic Initiatives, Marketing
At the company for 6 years 7 months

Hiring contacts

Azizah Mathly
Sr Manager Talent Acquisition
At the company for 14 years 8 months
Kirsten Thompson
Kirsten Thompson
Senior Manager Talent Acquisition - Corporate Recruiting & Enterprise Programs
At the company for 13 years 2 months

Hiring activity

Open marketing jobs over time

24 open now

Headcount trend

Company growth over the last 12 months

Audience

Monthly website visitors
26.2M
Month over month-21.6%
Quarter over quarter+6.2%
Top sourceDirect (51.1%)
Ad budget per month$924.8K
Average search rank46.3
Traffic source mix
Direct
51.1%
Search
40%

News

How REI’s store closings in New York and Boston could derail the CEO’s efforts to win over employees
Oct 10, 2025 • Fortune
REI Co-op to close Boston location next year
Oct 9, 2025 • WCVB
REI to close its only Boston store
Oct 9, 2025 • Boston.com

Links

www.rei.comLinkedInCrunchbaseX (Twitter)
Glassdoor

Loading insights...

Headcount -0.1% year over year
Referral
5.3%
Social
1.8%
Paid referral
1.6%

LinkedIn followers

Follower count and growth

Total followers

423.3K

12-mo growth

+3256384.6%

Monthly growth

+1%

Salaries

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REI insights

Company and marketing-team signals from saved company data and employee profiles. Use this before you apply, interview, or negotiate.

Founded
1938
Headquarters
Seattle, Washington
Employees
10001+
Flat last 12mo
Marketing team
416
4% of company
162 saved employee profiles are linked to this company.

Overall company growth

Shows if the company is growing, flat, or shrinking.

Flat 0.1%
LinkedIn headcount is mostly flat at 0.1% change over the last 12 months.

Company stability and risk

Shows a quick risk view from growth, funding age, and news.

Main result
Low risk
Seed-stage · Flat headcount last 12 months · More mature
Trend
2023-03-27 -> 2026-02-23
Headcount (12 months)
-0.1%
Last funding round
—
Negative news (120 days)
0
Risk score1/7

Website traffic

Shows traffic size, change, and traffic sources.

Monthly website visitors
26.2M
Month over month-21.6%
Quarter over quarter+6.2%
Top sourceDirect (51.1%)
Traffic source mix
Direct
51.1%
Search
40%
Referral

Competitors and search

Shows competitors and key search metrics in one view.

Main result
48 competitor sites
Search traffic: 2.8M organic clicks / 1.1M paid clicks
Organic competitors
0
Paid competitors
5
Keyword change
+54,598
Ad budget per month
$924.8K
Average search rank
46.3
Paid competitors5

LinkedIn followers

Shows follower count and growth.

LinkedIn followers

Follower count and growth

Total followers

423.3K

12-mo growth

+3256384.6%

Monthly growth

+1%

Job openings

Shows open jobs, growth, and role changes.

Main result
11 open jobs
Open jobs trend: —
Trend

Marketing team growth

Shows if the marketing team is growing, flat, or shrinking.

Unknown
We need LinkedIn role growth data for marketing-related functions.

Marketing leader strength

Shows how strong marketing leadership looks at company level.

Low
Marketing leadership appears more mid-level today. Typical leader time at company: 0.1 years.

Visible marketing levels

Shows title levels we can see from saved marketing people.

This is a simple level map from saved marketing job titles. It is not the full team map.
Top visible leader
Vivienne Long
Chief Marketing Officer
Visible levels
CMO
2 people
Vivienne LongAbigail Jacobs
VP
4 people
James PoppensJordan LeBaronAsheta S.Jd Davis
Head
1 person
Maureen Estep
Director
8 people

Marketing team size

Shows saved marketing team size.

416
4% of the company • 162 saved marketing people

Hiring manager

Shows saved hiring contacts for this job area.

Polly Smith
Polly Smith
Human Resources Business Partner

First hire or larger team

Shows if this looks like one hire or a bigger team.

Looks like larger team
Based on saved marketing team size: 416.

Glassdoor ratings

Shows saved Glassdoor ratings.

Glassdoor ratings
Overall rating
3.5 / 5
Work-life balance
3.8 / 5
Culture
3.7 / 5
Diversity & inclusion
3.8 / 5
Recommend to a friend
64%
Positive business outlook
37%

News

Shows saved company news.

How REI’s store closings in New York and Boston could derail the CEO’s efforts to win over employees
Oct 10, 2025 • Fortune
REI Co-op to close Boston location next year
Oct 9, 2025 • WCVB
REI to close its only Boston store
Oct 9, 2025 • Boston.com

Team background and peers

Shows past companies, experience, and people you may work with.

Average years of experience
15.8 years
Several saved marketing people have enough background data to summarize the team.
Role level mix
Manager / Lead49
IC34
Director8
VP4
CMO2
Head1
Experience mix
0-3 years1
3-6 years5
5.3%
Social
1.8%
Paid referral
1.6%
2023-12-01 -> 2026-02-01
Open jobs growth
—
Biggest role change
—
Latest open role
Store Sales Specialist - Seasonal
Jason SutherlandKarin GilbertScott MosherKristen Mooneyand 4 more
Manager / Lead
49 people
Justine ViethMichelle GrimaldiDave KiyakHaley Sampleand 45 more
IC
34 people
Julie NagyCristin KingmanDanielle ClackNick Patriand 30 more
How much data
98 saved people matched. Missing from saved list: 318.
How sure we are
We found a usable ladder, but it is still based on saved titles only.
6-10 years9
10+ years75
Top past employers
rei
other
126 people
nordstrom
other
14 people
sephora
other
10 people
starbucks
other
10 people
backbone media
other
8 people
nike
other
8 people
Top schools
washington state university4
emerson college3
university of washington3
university of southern california3
People you may work with
James Poppens
SVP Marketing
Vivienne Long
Vivienne Long
Chief Marketing Officer
Abigail Jacobs
Abigail Jacobs
Chief Marketing Officer
Jordan LeBaron
Jordan LeBaron
Divisional Vice President, Growth Marketing