Own the development and execution of integrated Impact marketing strategies, partnering with cross-functional teams to plan, execute, and optimize campaigns, while driving values-led storytelling across enterprise and always-on channels.

Job Description

Responsibilities

Impact Marketing Strategy & Planning
Develop integrated marketing strategies and plans for Impact programs, from planning through execution and optimization, aligning Impact program priorities, customer and member insights, and REI enterprise and marketing priorities
Contribute marketing perspective that helps shape strategy, improve ways of working, and elevate how Impact shows up in enterprise campaigns and always-on marketing
Support development of values-led storytelling that reflects REI’s mission, commitments, and co-op difference
Partner with campaign planning teams to ensure Impact priorities are appropriately represented within enterprise campaigns and always-on marketing
Cross-Divisional Collaboration & Execution:
Serve as a day-to-day marketing partner to Impact program leads and working teams
Collaborate with Marketing campaign teams, channel partners and x-div teams including but not limited to: Lifecycle, Paid Media, Email, Social, Content, Creative, PR, Local Marketing, and Store Operations to support planning and execution of go-to-market plans
Brief creative and content partners with clear direction, objectives, and success criteria
Ensure alignment, readiness, and clarity across teams throughout execution

Requirements

4–6+ years of experience in marketing or a related field
Experience in social impact work, corporate social responsibility or other related work
Experience developing marketing strategy, plans, and strong understanding of marketing fundamentals across owned, earned, and paid channels
Experience working with creative and content partners
Ability to manage multiple initiatives simultaneously with strong attention to detail and organization
Comfort operating in values‑led, reputationally sensitive workstreams
Demonstrated understanding of consumer behavior and applying insights to daily work
Strong written and verbal communication skills, with the ability to communicate clearly across teams and levels
Self-driven with a strong sense of accountability, can-do attitude, composure and managing through ambiguity.
Bachelor’s degree required

Benefits

REI offers all regular employees a generous employee discount, access to health benefits, a retirement savings plan and accrued time off.

REI

3.5 Glassdoor

At Recreational Equipment, Inc. (REI), we exist to inspire and enable life outside for everyone. We believe that it’s in the wild, untamed and natural places that we find our best selves, so our purpose is to awaken a lifelong love of the outdoors, for all.Since 1938, we have been your local outdoor co-op, working to help you experience the transformational power of nature. We bring you top-quality gear and apparel, expert advice, rental equipment, inspiring stories of life outside and outdoor experiences to enjoy alone or share with your friends and family. And because we have no shareholders, with every purchase you make with REI, you are choosing to steward the outdoors, support sustainable business and help the fight for life outside.So whether you’re new to the outdoors or a seasoned pro, we hope you’ll join us.

Founded in 1938

Seattle, Washington, USA

9.9K employees (416 in marketing)

www.rei.com

64% recommend to a friend

34% CEO approval

Traffic Signals

Monthly Visitors

26.2M

Monthly Google Ads Budget

$924.8K

Traffic Source Mix

40%

Direct

51.1%

Referral

5.3%

Social

1.8%

Paid

1.6%

Headcount Trend

Current headcount: ~9.9K

Marketing Team

Marketing Team Size

244 (2% of company)

Median Career Experience

15 years

Median Tenure

4.9 years

Marketing Roles Posted (Last 30 Days)

People

Marketing jobs

Marketing Program Manager - Impact

Sr. Program Manager, Integrated Marketing Strategy

Entry Level Management Trainee

Entry-Level Marketing Representative

Management Trainee

Event Marketing Assistant – Entry Level

All marketing roles in the US

All marketing roles in the US

Marketing Program Manager - Impact

Sr. Program Manager, Integrated Marketing Strategy

Entry Level Management Trainee

Entry-Level Marketing Representative

Management Trainee

Event Marketing Assistant – Entry Level

Marketing Program Manager - Impact

Top 1% of applicants do these two things.

Job Summary

Job Description

Responsibilities

Requirements

Benefits

REI

Traffic Signals

Headcount Trend

Marketing Team

People

Founders / CEO

HR / Recruitment

Marketing Leadership

Recent News

All marketing roles in the US

All marketing roles in the US

Marketing Program Manager - Impact

Sr. Program Manager, Integrated Marketing Strategy

Entry Level Management Trainee

Entry-Level Marketing Representative

Management Trainee

Event Marketing Assistant – Entry Level

Marketing Program Manager - Impact

Top 1% of applicants do these two things.

Job Summary

Job Description

Responsibilities

Requirements

Benefits

REI

Traffic Signals

Headcount Trend

Marketing Team

People

Founders / CEO

HR / Recruitment

Marketing Leadership

Recent News