Responsibilities

• Own the outbound GTM strategy, positioning, messaging, and adoption for Workday Accounting Center.
• Support Workday Decision Intelligence for Finance and our Financial Test Suite.
• Lead product marketing for Workday Decision Intelligence for Finance —the foundation of our contextual data narrative and finance AI story.
• Champion market adoption for next-generation AI agents and support upcoming partner launches.
• Work closely with Product Management leadership, Sales, Solution Consulting, Customer Success, and Demand Generation to accelerate pipeline, improve win rates, and support partner channels.
• Positioning & Messaging Narrative: Refresh Narrative & Personas: Define and update product messaging for Accounting Center and the intelligent data core, tailored to CFOs, Controllers, FP&A leaders, and IT/data personas.
• Articulate AI Value: Clearly communicate Workday's finance AI story, highlighting how our intelligent data core and agentic solutions drive superior insights and learning.
• Product Launches & Go-To-Market Execution: AI Agent Launches: Plan and execute launch strategies for next-generation AI agents, including the Financial Audit Agent and Financial Test Agent, ensuring clear pipeline and adoption metrics.
• Product Launches & Go-To-Market Execution: Packaging & Pricing Transitions: Support product pricing changes and major GTM transitions, including the evolution to ACC + Data Cloud.
• Product Launches & Go-To-Market Execution: Campaign & Outbound Support: Partner with Demand Gen to design marketing campaigns, website content, online ads, trade show presentations, and customer testimonials.

Requirements

• Domain Expertise: 3–6+ years of product marketing experience within enterprise accounting, business intelligence (BI), data management, or ERP software.
• Technical & Market Knowledge: Strong understanding of enterprise application ecosystems, modern BI, financial data foundations, and agentic AI/AI solutions.
• Strategic & Tactical Mastery: Proven capability to operate as a strategic thinker while executing tactically on deliverables under tight timelines.
• Cross-Functional Influence: Demonstrated track record of leading cross-organizational launch plans and collaborating seamlessly across Product, Sales, and Marketing teams.
• Communication Skills: Excellent verbal, written, visual, and presentation skills, with a track record of creating compelling content for external audiences.