Responsibilities

• Drive Product Adoption and Revenue: Partner with Product, Inventory, and Commercial teams to drive achievement of product and business objectives.
• Go-to-Market Strategy & Execution: Develop and execute comprehensive go-to-market plans for new and existing products, including defining target audiences, value propositions, messaging, and integrated marketing launch plans.
• Product Positioning & Messaging: Craft clear, concise, and compelling product positioning and messaging that highlights the unique value of our inventory solutions and differentiates The Trade Desk from competitors.
• Content Creation: Develop a wide range of marketing materials, including sales enablement tools, presentations, articles, case studies, videos, and more.
• Sales Enablement: Help equip our sales and client services teams with the knowledge and resources they need to sell the value of our product offerings.
• Market Research & Analysis: Conduct market research and competitive analysis to identify market trends, customer needs, and competitive threats.
• Product Feedback & Roadmaps: Collaborate closely with product management, engineering, and sales teams to gather feedback, prioritize features, and ensure alignment on product roadmap and go-to-market plans.
• Performance Measurement & Reporting: Track and analyze key performance indicators (KPIs) to measure product adoption and the success of marketing initiatives to identify areas for improvement.
• Subject Matter Expertise: Become a recognized subject matter expert on The Trade Desk's inventory solutions, serving as a trusted advisor to internal and external stakeholders.

Requirements

• Bachelor’s degree in marketing, business, or related field
• MBA is a plus
• 7+ years of product marketing experience in the ad tech or digital media industry, with a focus on inventory, supply, or programmatic advertising
• Strong understanding of the programmatic advertising ecosystem, including DSPs, SSPs, exchanges, and publishers
• Proven track record of developing and executing successful go-to-market strategies that drive measurable results, including new launches and integrated marketing campaigns
• Excellent written and verbal communication skills, with the ability to translate technical concepts into clear and compelling messaging
• Strong analytical and problem-solving skills, with the ability to use data to drive decisions
• Ability to work independently and collaboratively in a fast-paced, dynamic environment

Preferred

• MBA is a plus

Benefits

• Plus, expected benefits for this role include comprehensive healthcare (medical, dental, and vision) with premiums paid in full for employees and dependents
• retirement benefits such as a 401k plan and company match
• short and long-term disability coverage
• basic life insurance
• well-being benefits
• reimbursement for certain tuition expenses
• parental leave
• sick time of 1 hour per 30 hours worked
• vacation time for full-time employees up to 120 hours thru the first year and 160 hours thereafter
• around 13 paid holidays per year
• Employees can also purchase The Trade Desk stock at a discount through The Trade Desk’s Employee Stock Purchase Plan
• The Trade Desk also offers a competitive benefits package. Click here to learn more.