Sr. Product Marketing Manager

San Francisco, CA (Hybrid)

$191K/yr – $225K/yrSenior Level6+ years expFull time

Posted 2 weeks ago

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Job Summary

Own the fraud and identity risk GTM narrative and end-to-end programs, turning buyer research and competitive signals into crisp positioning and scalable enablement for sales and partners.

  • Market Intelligence: translate buyer insights and battlecards into GTM strategy, pricing input, and roadmap influence.
  • Messaging and Narrative: craft compelling fraud-focused messaging for mid-market and enterprise buyers.
  • Enablement and Representation: equip selling teams with playbooks and collateral and serve as a trusted expert at customer meetings and events.

Job Description

  • Own the end-to-end GTM strategy across Checkr’s fraud detection and identity risk portfolio and specialized verification products
  • Develop Checkr’s fraud narrative, connecting fast-moving trends with Checkr’s differentiated position and translating it into crisp, compelling messaging for mid-market and enterprise buyers
  • Ensure our sales and partnership teams understand the challenges we solve for our buyers, and equip them to handle complex, consultative deals with playbooks, talking points, and collateral
  • Own market, customer, and competitive intelligence - from buyer research and win/loss analysis to competitive battlecards - and translate those signals into GTM strategy, pricing input, and product roadmap influence
  • Represent Checkr in customer meetings and industry events as a subject matter expert
Tessera Data logo

Tessera Data

Tessera Data is focused on building a safer future by providing valuable, people data used to drive informed trust and safety decisions, both online and offline. Our industry-leading data is the backbone for background checks used by companies to elevate the protection of everyone they serve.Find the people data you need, when you need it with Tessera Data's extensive product lines: - Alias & Address History- Automated Criminal Records- Continuous Monitoring- Criminal Database- Driver History

Founded in 2017
Irvine, California, USA
32 employees (1 in marketing)

Traffic Signals

Monthly Visitors
3.4K
Monthly Google Ads Budget
$92
Traffic Source Mix
Search
31.3%
Direct
50%
Referral
5.2%
Social
12.3%
Paid
1%

Headcount Trend

Current headcount: ~32

Marketing Team

Marketing Team Size
1 (3% of company)
Marketing Roles Posted (Last 30 Days)
6