Responsibilities

• Develop clear, differentiated product messaging for Power Fabric and related TAE Power Solutions offerings, with a focus on data center infrastructure and other high-value B2B markets.
• Translate complex technical concepts from power electronics, energy storage, grid interaction, and data center infrastructure into language that can be understood by commercial, procurement, marketing, investor, and partner audiences.
• Create and refine content and copy that supports customer discovery, education, and sales including website messaging, presentation narratives, trade show materials, product collateral, thought leadership, and LinkedIn content direction.
• Work with technical SMEs, market intelligence, product, engineering, commercial leadership, and executive stakeholders to extract the core customer problem, competitive differentiation, and business value behind TAE Power Solutions technologies.
• Coordinate with the webpage operations team and visual design resources to guide messaging hierarchy, copy, page structure, diagrams, animations, and other supporting materials.
• Partner with TAE Tech Communications on operational communications activities such as press releases, announcements, and external messaging, ensuring that product and market positioning stays accurate, compelling, and commercially useful.
• Develop audience-specific messaging frameworks that help different stakeholders understand the same technical solution from their own decision-making lens, including procurement, commercial strategy, marketing, engineering, and executive audiences.
• Support trade show and conference readiness by helping define the story, messaging, leave-behind materials, talking points, and follow-up content needed to turn market presence into customer conversations. Build a consistent product marketing foundation that improves how TAE Power Solutions Solutions shows up externally across the website, collateral, social channels, customer meetings, trade press opportunities, and partner conversations.
• Excellent writing, editing, and narrative-development skills, with the ability to create crisp messaging from complex, incomplete, or highly technical source material.
• Use market feedback, customer conversations, competitive intelligence, and internal strategy work to continuously sharpen positioning and identify where messaging is creating clarity versus confusion.

Requirements

• 7-10 years of experience in product marketing, technical marketing, solutions marketing, or related B2B marketing roles, with meaningful exposure to complex technical products or infrastructure markets
• Demonstrated experience translating technical products or systems into clear messaging for non-engineering audiences, especially customers, procurement teams, commercial teams, partners, or executive stakeholders.
• Strong background in or direct exposure to power electronics, energy storage, data center infrastructure, grid infrastructure, power management systems, or closely adjacent markets.
• Proven ability to work cross-functionally with engineering, product, sales, marketing, communications, design, and executive stakeholders.
• Experience developing product messaging, positioning, content strategy, sales materials, website copy, launch narratives, trade show messaging, or thought leadership content for technical B2B audiences.
• Strong commercial judgment and ability to connect technical differentiation to customer pain points, buying criteria, business value, and competitive positioning.
• Comfort operating in an early-stage, high-growth, or ambiguous environment where processes are still being built and the right candidate must be able to drive structure without waiting for perfect inputs.
• Bachelor’s degree in marketing, communications, business, engineering, or a related field, or equivalent practical experience. Technical education or experience is strongly preferred.

Preferred

• Experience marketing products or solutions into the data center, power infrastructure, energy storage, microgrid, utility, or industrial technology markets.
• Familiarity with customer decision-making in technical B2B environments, including how procurement, engineering, commercial, and executive teams evaluate infrastructure solutions.
• Experience working with trade press, analyst content, customer case studies, conference messaging, or technical thought leadership.
• Ability to develop messaging that can flex across customer-facing, investor-facing, partner-facing, and internal strategic audiences without becoming generic.
• Comfort using market intelligence, competitive research, customer interviews, and internal technical input to inform positioning and messaging choices.