Responsibilities

• Own the positioning and messaging architecture for TP-Link’s full robot vacuum portfolio – from entry-level models to premium self-empty and mop-combo systems.
• Develop moments-based copy that connects product capabilities to real consumer life situations: clean floors before guests arrive, mornings without chores, homes that clean themselves.
• Translate technical specifications – suction power, navigation precision, obstacle avoidance, dock auto-empty – into clear, differentiated consumer benefits that drive purchase intent.
• Build and maintain naming frameworks and messaging hierarchies consistent across retail, digital, social, and in-box materials.
• Partner with the Director of Product Marketing to align robot vacuum messaging with the broader Smart Home brand narrative and Tapo brand architecture.
• Lead GTM planning for all robot vacuum product launches – from feature brief to retail execution – in coordination with product management, sales, and creative teams.
• Build coordinated launch frameworks covering product messaging, creative direction, media strategy, retail assets, and Amazon listing optimization.
• Develop creative retail, web and packaging assets that will help differentiate our category in the robot vacuum market.
• Ensure all launch activities are data-driven, consumer-informed, and aligned with sales and channel objectives.
• Coordinate with retail partners including Amazon, Best Buy, Walmart, Costco, and Target on content, promotional windows, and sell-in materials.

Requirements

• 8–10+ years of product marketing experience in consumer electronics, smart home, or IoT technology industries, required.
• Demonstrated ability to write compelling consumer copy – web copy, product descriptions, campaign concepts – that converts browsers into buyers.
• Proven track record of translating complex technical features into clear, benefit-driven, moments-based consumer language.
• Deep understanding of market insights and user research; and how it can be used to improve product launches.
• Experience owning or significantly contributing to product launch planning and go-to-market execution from brief to live.
• Strong understanding of Amazon marketing, A+ content, retail content strategy, and e-commerce channel management.
• Experience managing agencies.
• Proven success leading cross-functional marketing initiatives from concept to execution.
• Deep understanding of consumer behavior, market trends, and competitive dynamics in the robot vacuum and connected home space.
• Experience managing digital marketing, retail, and e-commerce programs preferred.
• Bachelor’s degree in Marketing, Business, or related field required; MBA preferred.

Preferred

• Direct product marketing experience in the robot vacuum category – SharkNinja, Ecovac, Eufy, Roborock, Wyze, and Dreame or a comparable brand. Candidates with this background will be prioritized.
• Deep knowledge of robot vacuum technology: LiDAR vs. camera navigation, suction Pa ratings, self-empty base systems, mopping systems, obstacle avoidance, and smart home integrations.
• Ability to generate breakthrough marketing ideas that create measurable business impact – differentiated campaign concepts, sharp naming instincts, and a creative point of view that makes TP-Link stand out, not just show up.

Benefits

• Fully paid medical, dental, and vision insurance (partial coverage for dependents)
• Contributions to 401k funds (Quarterly Employer Contributions)
• 15 days accrued vacation
• 11 paid holidays
• Free gym membership
• Quarterly team-building events