Responsibilities

• Customer insights: Synthesize customer inputs to deliver clear and cohesive insight narratives and recommendations to inform product and GTM strategy. Deepen understanding of small businesses and Premium subscribers through qualitative and quantitative research, partnering with market research, UX research, and analytic teams.
• Go-to-Market: Bring new Premium products or features to market. Support GTM motions for Premium’s small business products, Premium Company Page and Premium All-in-One, across in-product and marketing channels. Partner with product teams to launch acquisition, retention, and cross-sell initiatives.
• Messaging & Positioning: Own the messaging and storytelling strategy for small business owners and leaders. Develop and refine messaging principles and empower teams to implement a consistent and impactful voice across product and marketing channels. Developing defensible proof points and positioning, differentiating our solutions and value in the market.
• Cross-functional partnership and influence: Establish strong communication and collaboration with a wide set of cross-functional teams. Inspire action and alignment with clear narratives, strategy, goals and KPIs. Drive sales enablement across Premium small business portfolio launches, including sales narratives, competitor positioning, product comparisons, & reactive messaging.
• Contribute to a winning team culture: The Small Business Marketing team is a new team and we are building a culture that embodies LinkedIn’s Values to create clarity, generate momentum and deliver success.

Requirements

• BA/BS degree in marketing or related field
• 7+ years of experience in marketing or product marketing roles

Preferred

• 7+ years of experience in marketing or product marketing roles at a technology company with a focus on market research and insights, product adoption and engagement, and go-to-market
• Proven ability to influence product strategy and roadmap decisions through a deep understanding of audience needs, market insights, and user behavior – grounded in research, data, and strong product intuition.
• Demonstrated expertise in crafting high-impact product narratives, messaging, and positioning that resonate with target audiences and drive adoption and engagement.
• Strong track record in developing and executing go-to-market strategies and marketing channel campaigns, driving alignment with key cross-functional partners, leading execution, and delivering measurable business outcomes.
• Strong analytical skills, demonstrated ability to tackle complex problems and pinpoint key insights, and turn those into actionable recommendations and initiatives
• High ownership and problem solver mentality, self-motivated, execution-oriented, resourceful, able to think differently to drive impact
• Product Marketing Strategy & Positioning
• Audience Insights & Customer Research
• Product Adoption & Engagement
• Go-to-Market Strategy & Cross-Functional Execution