Responsibilities

• Lead cross-functional GTM strategy and execution for new product introductions and commercial campaigns across Med Adherence.
• Develop differentiated positioning and messaging based on market insights, customer segmentation, and competitive intelligence.
• Partner with Product Management, Sales, and Clinical teams to define and communicate value propositions tailored to providers, payers, and pharmacies.
• Create sales enablement tools, training materials, and playbooks to drive revenue growth and market share.
• Analyze campaign performance, customer feedback, and sales metrics to optimize marketing efforts and influence roadmap priorities.
• Support pricing and packaging strategy in collaboration with Finance and Product teams to maximize commercial outcomes.
• Represent marketing in key customer meetings, tradeshows, and executive briefings to reinforce value messaging and gather market feedback.

Requirements

• Deep understanding of medication adherence challenges, pharmacy operations (retail, hospital, long-term care, mail-order), medication packaging workflows, and pharmacy automation technologies
• Expertise in marketing capital equipment and B2B technology solutions including go-to-market planning, competitive positioning, product launches, demand generation, and customer lifecycle marketing
• Strong presence with ability to communicate complex value propositions clearly and compellingly to diverse audiences including C-suite executives, pharmacy directors, operations leaders, and clinical stakeholders
• Proven cross-functional leadership and stakeholder management skills with ability to influence without authority and drive alignment across matrixed organizations
• Data-driven decision maker proficient in marketing analytics, customer segmentation, sales funnel analysis, and using insights to optimize strategies and demonstrate business impact
• Bachelor's degree in marketing, business, healthcare administration, or related field
• Minimum 5-8 years of experience in product marketing with at least 5 years focused on healthcare technology, pharmacy solutions, medical devices, or capital equipment
• Demonstrated success developing and executing go-to-market strategies that drove measurable revenue growth and market share gains in B2B technology or capital equipment environments
• Proven ability to lead both strategic planning and hands-on execution, managing multiple initiatives simultaneously in fast-paced, dynamic markets
• Strong portfolio of marketing deliverables including positioning documents, sales tools, campaign materials, and customer-facing content

Preferred

• MBA or advanced degree in business, healthcare administration, or related field
• Direct experience marketing medication adherence solutions, pharmacy automation, packaging systems, or medication management technologies
• Background working with or marketing to health systems, retail pharmacies, long-term care facilities, or mail-order pharmacy operations
• Experience marketing both hardware/capital equipment and software/SaaS solutions in integrated product portfolios
• Understanding of pharmacy regulations, USP standards, medication synchronization programs, and adherence quality measures
• Track record successfully launching complex technology solutions requiring installation, implementation, and ongoing service support