Sr. Product Marketing Manager at LettrLabs | Los Angeles, CA | $150K/yr – $170K/yr

LettrLabs

Sr. Product Marketing Manager

Los Angeles, CA (On-site)

$150K/yr – $170K/yrSenior Level5+ years expFull time

Posted 6 weeks ago

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Job Summary

Own the messaging engine across segments and channels, turning product and market insights into buyer-ready narratives and scalable enablement. Lead launches, ICP-driven positioning, and cross‑functional storytelling that fuels retention and expansion.

Positioning and messaging: craft ICP and vertical frameworks for multiple markets and keep them current as the product shifts.
Sales enablement and assets: build battle cards, one-pagers, and competitive guides that actually get used.
Product launches and roadmap storytelling: lead planning, enablement, rollout, and post-launch impact with Product and Customer Success.

Job Description

Own LettrLabs' core positioning, messaging, and value propositions and keep them current as the product and market evolve.
Build ICP and vertical-specific messaging frameworks across Home Services, E-commerce, Non-profits, Real Estate, and B2B SaaS.
Lead product launches end-to-end in partnership with Product: planning, internal enablement, external rollout, and post-launch performance tracking.
Own messaging across all customer-facing touchpoints — website, sales collateral, lifecycle marketing, onboarding flows, and social.
Build the customer proof and case study program from narrative development through distribution across sales and marketing channels.
Develop scalable sales enablement assets — one-pagers, battle cards, objection guides, competitive comparisons — that sales actually uses.
Conduct ongoing market, customer, and competitive research to sharpen positioning and feed product direction.
Own product roadmap storytelling to support retention and expansion in partnership with Customer Success.
Lay the messaging and enablement foundation for emerging growth channels: paid acquisition, partnerships, affiliates, and referrals.

LettrLabs

We streamline your direct mail marketing with our advanced automated platform.Our industry-leading robotics write each card with a ballpoint pen for a personalized touch, with unparalleled production times and volumes.With targeting solutions like Recipient Search and Radius Mail, you can easily find new leads through map or list-based searches. Our API integrations, multi-step campaign tools, and automated solutions save you time and enhance your campaign effectiveness.LettrLabs has a track record of delivering outstanding results across various industries, including home services, e-commerce, non-profits, and real estate, helping you maximize your marketing impact and ROI.Contact us today to discover the incredible value we can bring to your business.

Founded in 2020

Los Angeles, California, USA

26 employees (3 in marketing)

www.lettrlabs.com