Responsibilities

• Own and execute go-to-market strategy for key products and features, from launch through iteration and scale
• Develop clear, differentiated positioning and messaging that drives customer understanding and adoption
• Drive cross-functional alignment across Product, Growth, Brand, and Analytics to ensure cohesive execution
• Influence product strategy and roadmap through customer insights, market understanding, and competitive analysis
• Improve product adoption, engagement, and retention through data-informed marketing strategies
• Partner with Growth and Lifecycle teams to ensure effective channel execution and performance optimization
• Establish best practices and frameworks for repeatable, high-quality product launches

Requirements

• 6–10+ years of experience in product marketing
• 2+ years of consumer lending experience
• Proven track record of owning end-to-end go-to-market strategy for products or features
• Strong expertise in positioning, messaging, and value proposition development
• Experience partnering closely with Product, Growth, Brand, and Analytics
• Ability to translate complex product capabilities into clear, compelling customer narratives
• Strong analytical mindset with experience using data to inform strategy and measure impact
• Demonstrated ability to drive cross-functional alignment and execution without formal authority

Benefits

• Our in-office work policy is designed to keep you connected - with four days a week in the office and Fridays from home for those near one of our offices, plus team and company-wide events depending on location.
• In-office perks including backup child, elder, and/or pet care, plus a subsidized commuter benefit to support your regular commute
• Competitive salary based on experience
• 401k match plus great medical, dental, vision, life, and disability benefits
• Generous vacation policy and company-wide Chime Days, bonus company-wide paid days off
• 1% of your time off to support local community organizations of your choice
• Annual wellness stipend to use towards eligible wellness related expenses
• Up to 24 weeks of paid parental leave for birthing parents and 12 weeks of paid parental leave for non-birthing parents
• Access to Maven, a family planning tool, with $15k lifetime reimbursement for egg freezing, fertility treatments, adoption, and more.
• In-person and virtual events to connect with your fellow Chimers—think cooking classes, guided meditations, music festivals, mixology classes, paint nights, etc., and delicious snack boxes, too!