Responsibilities

• Own WW strategy for Enterprise B2B customers for onsite events and seasonal promotions (e.g., Prime Day, Black Friday) on Amazon Business
• Deliver multi-channel marketing campaigns, including marketing support of sales motions to engage Enterprise B2B customers
• Develop detailed campaign project plans, creative briefs, and digital strategies, including campaign goals, messaging, calls to action, segmentation strategy, marketing distribution channels, and campaign schedule
• Partner with Sales, Field, and Enterprise Marketing to collect and define key customer insights into business actions
• Champion and leverage automated and AI solutions to achieve objectives at scale
• Define business metrics, measurement plan, and experiment plan for onsite events
• Work at both the strategic and tactical level to champion bold, creative ideas
• Test and refine new marketing approaches and channels to reach and engage key audiences
• Create and maintain scalable, repeatable methods of measurement and performance tracking for campaigns
• Manage multiple projects gracefully and balancing contending priorities in a rapidly changing environment

Requirements

• 5+ years of professional non-internship marketing experience
• Bachelor's degree
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional marketing programs
• Experience leading go-to-market for consumer software or hardware product launches
• Knowledge of analytics tools and web traffic reporting
• Experience using data and metrics to measure impact and determine improvements
• Experience prior success in driving execution of large-scale project plans with multiple teams in support of business goals

Preferred

• Experience using any of SQL or other analytical tools for conducting data analysis
• Experience with customer segmentation, profiling, and targeting

Benefits

• Description (no explicit benefits listed).
• Our inclusive culture empowers Amazonians to deliver the best results for our customers.
• Accommodations for disability during application/hiring process available at https://amazon.jobs/content/en/how-we-hire/accommodations