Sr. Product Marketing Manager, Client Adoption & Growth at American Express | New York, USA

American Express

Sr. Product Marketing Manager, Client Adoption & Growth

New York, USA (Hybrid)

Salary Not AvailableSenior Level5+ years expFull time

Posted 3 months ago

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Job Summary

Drive customer growth programs by aligning marketing with product roadmaps and partner ecosystems.

Own activation strategies and partner campaigns from plan to execution.
Must-have: 5+ years of marketing in product, lifecycle, or B2B roles.
Standout: Direct reports management and cross-functional program leadership.

Job Description

Responsibilities

Develop integrated customer growth strategies aligned to product roadmap and commercial priorities
Translate innovation initiatives into clear adoption, expansion, and engagement plans
Partner with Sales and Client Management teams to align marketing programs with account-level objectives
Lead activation strategies with key ecosystem partners and develop joint marketing plans
Coordinate cross-functional stakeholders to ensure seamless execution of partner and field campaigns
Design education and enablement strategies for program administrators and key decision-makers
Define KPIs tied to adoption, engagement, and commercial growth
Analyze campaign and usage data to identify optimization opportunities and inform strategy refinements
Provide clear performance reporting and executive-ready insights
Set direction for priority customer-facing assets in partnership with the Content team
Manage and develop 1-2 Product Marketing Specialists

Requirements

5+ years of marketing experience (product marketing, lifecycle marketing, customer marketing, or B2B marketing preferred)
Experience driving customer adoption, expansion, or lifecycle marketing initiatives
Experience working cross-functionally with Sales, Client Management, and Product teams
Experience developing or executing partner marketing strategies
Strong analytical skills with experience defining and measuring performance KPIs
Demonstrated experience managing and developing direct reports
Strong self-starter with ability to lead complex, cross-functional initiatives
Excellent communication and stakeholder management skills

Benefits

Competitive base salaries
Bonus incentives
6% Company Match on retirement savings plan
Free financial coaching and financial well-being support
Comprehensive medical, dental, vision, life insurance, and disability benefits
Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
Free and confidential counseling support through our Healthy Minds program
Career development and training opportunities

American Express

Business travel doesn’t just move people from A to B, it helps ideas and innovation move forward, too. And with the most valuable marketplace, software, and services in travel, there is nowhere they can’t go with American Express Global Business Travel. With us, your Great Ideas Travel. GBT Travel Services UK Limited (GBT UK) and its authorized sublicensees (including Ovation Travel Group, Egencia and CWT) use certain trademarks and service marks of American Express Company or its subsidiaries (American Express) in the “American Express Global Business Travel” and “American Express GBT Meetings & Events” brands and in connection with its business for permitted uses only under a limited license from American Express (Licensed Marks). The Licensed Marks are trademarks or service marks of, and the property of, American Express. GBT UK is a subsidiary of Global Business Travel Group, Inc. (NYSE: GBTG). American Express holds a minority interest in GBTG, which operates as a separate company from American Express.

Founded in 2014

New York, New York, USA

32K employees (314 in marketing)

go.amexgbt.com/home