Responsibilities

• Direct comprehensive market research initiatives, conduct competitive analysis, and lead sophisticated customer segmentation efforts to inform product positioning, refine go-to-market strategies, and maximize brand relevance across key target audiences.
• Craft and evolve product positioning and messaging from product packaging, sales presentation to online content telling a compelling, consistent story. Execute the Go-To-Market launches for new solutions, products and feature releases.
• Act as a product marketing advisor in internal and external product communications including training, sales pitch, industry shows, media conference, influencer collaboration.
• Partner with product, sales and marketing colleagues to develop relevant collaterals to support all types of solutions and products selling processes.
• Serve as the key product marketing and messaging strategist, collaborating with senior product management and sales leadership to ensure marketing initiatives are aligned with product roadmap milestones, major launches, while optimizing the overall customer journey.
• Cultivate and nurture high-level relationships with external agencies, vendors, and strategic partners to enhance marketing reach, accelerate go-to-market efforts, and achieve business objectives through innovation and collaboration.
• Stay ahead of industry trends, emerging technologies, and the evolving landscape of growth marketing. Lead initiatives to incorporate cutting-edge strategies and best practices into TP-Link\'s marketing operations to maintain a competitive edge.

Requirements

• BA/BS degree in marketing, network engineer, or a related field required
• 8+ years of progressive experience in product marketing, growth marketing
• Extensive experience and understanding of business networking industry
• Well understand the solution application and pain points
• Deep understanding of target audience including partners and customers
• Strong technical understanding of the product and solutions and effectively translate technology features into partner and business benefits
• Excellent written and verbal communication
• Experience with product presentations, product and solution video showcasing, product training and industry interview
• Ability to excel in a fast-paced, dynamic environment, effectively managing multiple high-priority projects simultaneously while maintaining a strong focus on results and quality

Preferred

• MBA or other advanced degrees preferred, particularly with a focus on marketing strategy or product management.

Benefits

• Fully paid medical, dental, and vision insurance (partial coverage for dependents)
• Contributions to 401k funds
• Bi-annual reviews, and annual pay increases
• Health and wellness benefits, including free gym membership
• Quarterly team-building events