Sr. Product Marketing Manager, Business Networking

Irvine, CA (On-site)

$140K/yr – $180K/yrSenior Level8+ years expFull time

Posted 2 weeks ago

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Job Summary

Own the market research to sharpen product messaging and GTM for networking solutions, then drive launches and cross-functional storytelling to accelerate partner and customer adoption.

Market research & segmentation: define audience insights, competitive intel, and messaging foundations to steer product positioning.
GTM launches: lead launches for new solutions, ensuring messaging consistency across packaging, sales decks, and online content.
Collaboration & governance: advise on product communications, craft selling collateral, and build strong agency/partner relationships to scale reach.

Job Description

Direct comprehensive market research, competitive analysis, and customer segmentation to inform product positioning and GTM.
Craft and evolve product positioning and messaging; execute go-to-market launches for new solutions.
Advise on product communications including training, sales pitches, industry shows, media interviews.
Partner with product, sales, and marketing to develop collaterals for selling processes.
Head PMM messaging strategy with senior PM and sales to align with roadmap milestones and major launches.
Cultivate relationships with agencies, vendors, and partners to expand reach and accelerate GTM.
Stay ahead of industry trends and lead adoption of cutting-edge growth marketing practices.

BA/BS in marketing, networking, or related field; MBA preferred with marketing strategy/product management focus.
8+ years in product or growth marketing in business networking or related industry.
Deep understanding of the networking audience and ability to translate tech features into business benefits.
Strong written and verbal communication; experience with product presentations, videos, trainings, and industry interviews.
Ability to manage multiple high-priority projects in a fast-paced environment with a clear results focus.
Excellent collaboration with product, sales, and marketing to produce effective selling collateral.
Experience translating complex technical concepts for partners and customers.
Proven track record of crafting compelling messaging that resonates with partners and customers.

Salary range: $140,000 - $180,000
Fully paid medical, dental, and vision insurance (partial coverage for dependents)
Contributions to 401k funds
Bi-annual reviews, and annual pay increases
Health and wellness benefits, including free gym membership
Quarterly team-building events

TP-Link

Headquartered in the United States, TP-Link is a global provider of reliable networking devices and smart home products, consistently ranked as the world’s top provider of Wi-Fi devices. The company is committed to delivering innovative products that enhance people’s lives through faster, more reliable connectivity. With a commitment to excellence, TP-Link serves customers in over 170 countries and continues to grow its global footprint.

Founded in 1996

Irvine, California, USA

8.5K employees (550 in marketing)

www.tp-link.com