Responsibilities - Strategic Market Intelligence: Serve as the organization-wide expert on key audiences and the competitive landscape for energy management/utility services and B2B solutions. Resolve complex positioning challenges by evaluating variable factors and translating deep market analysis into actionable business strategy. - GTM Strategy & Leadership: Determine the marketing plan and budget for supported products and verticals. Lead the cross-functional implementation of these plans to drive engagement from existing customers and the acquisition of new B2B partners. - Independent Launch Management: Plan and lead the launches of net-new features and products (primarily for the U.S. market). Determine methods and procedures on new assignments and lead others informally to execute the plan. - User Journey Evaluation: Document and evaluate the partner and consumer user journey; exercise independent judgment to drive strategic changes to sales and marketing processes based on in-depth evaluation of data. - Program Accountability: Assess and report on the effectiveness of marketing programs. Regularly advise executive leadership on required tactical changes, understanding that your decisions are critical to departmental operations and costs. - Thought Leadership & Persuasion: Act as the primary thought leader for your supported verticals externally. Network with key contacts outside your area of expertise and adapt your style to deliver persuasive messages that relate to the wider firm business. - Channel Enablement & Mentorship: Serve as a best-practice resource for sales channels. Train and mentor junior staff on complex solution selling, and develop the sophisticated internal tools and external collateral required for the field. - Strategic Collaboration: Lead co-marketing campaigns with Energy & Builder service partners. Understand the interrelationships of different disciplines to deliver high-impact, user-facing material for partner applications. Requirements - 8+ years of related experience - Bachelor’s degree in Business, Marketing, or related - Advanced experience launching products into the Energy/Utility or Multifamily/Smart Apartment verticals is preferred. - Proven ability to resolve complex models and procedures in creative and effective ways, using in-depth professional knowledge and acumen. - Exceptional copywriting and interpersonal skills, with the ability to frequently advise others on complex matters and deliver messages to the wider firm. - Demonstrated experience in determining methods and procedures for new, high-impact assignments. - Experience leading functional teams or projects and a track record of training or mentoring junior staff. Nice_to_have - Advanced experience launching products into the Energy/Utility or Multifamily/Smart Apartment verticals is preferred.