Sr. Product Marketing Manager, B2B, Alexa Enterprise

Seattle, WA (On-site)

$143K/yr – $193K/yrSenior Level5+ years expFull time

Posted 7 weeks ago

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Job Summary

Own and execute GTM strategies for enterprise Alexa Enterprise products with cross-functional partners, shaping positioning and content across the buyer journey.

  • Cross-functional GTM ownership: align with Product, Design, Marketing, PR, and Business Development to orchestrate launches and go-to-market plans.
  • Positioning and storytelling: develop messaging that drives thought leadership and communicates clear value to enterprise buyers.
  • Content and enablement: craft high-impact assets and sales tools (presentations, whitepapers, webinars, case studies, blogs, emails, product videos) to support the full buying cycle and accelerate pipeline.
  • Persona and market research: continuously refine GTM strategies and inform the product roadmap through deep persona and industry insights.
  • Benefits: Health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, parential leave

Job Description

Own and execute GTM strategies for enterprise Alexa Enterprise products with cross-functional partners, shaping positioning and content across the buyer journey.

  • Cross-functional GTM ownership: align with Product, Design, Marketing, PR, and Business Development to orchestrate launches and go-to-market plans.
  • Positioning and storytelling: develop messaging that drives thought leadership and communicates clear value to enterprise buyers.
  • Content and enablement: craft high-impact assets and sales tools (presentations, whitepapers, webinars, case studies, blogs, emails, product videos) to support the full buying cycle and accelerate pipeline.
  • Persona and market research: continuously refine GTM strategies and inform the product roadmap through deep persona and industry insights.
  • Benefits: Health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, parential leave
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Amazon

Reli. is a family-owned business built around strong valuesand a passion to serve our customers. Our drivestemmed from seeing a need for custom-tailored qualityproducts at wholesale prices & quantities. We wanted to beable to put quality first and still be able to providehonest pricing.With our global and domestic operations, we have thefreedom to center each and every decision around ourvalued customers. We approach all our work with the same driveand energy to make sure our customers can always relyon Reli.

Founded in 2018
Cerritos, California, USA
171 employees (30 in marketing)

Traffic Signals

Monthly Visitors
2.8B
Monthly Google Ads Budget
$77.4M
Traffic Source Mix
Search
25.2%
Direct
65.9%
Referral
6.4%
Social
1.7%
Paid
0.6%

Headcount Trend

Current headcount: ~171

Marketing Team

Marketing Team Size
24 (14% of company)
Median Career Experience
6 years
Median Tenure
3.5 years
Marketing Roles Posted (Last 30 Days)
100

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